Responsible Partner:Confederazione Nazionale Coldiretti (CNC), University of Parma (UNIPR)
Gentili R., Coppola E., Veneziani M., Discetti R., Filipović J., Kuc V.
Date of Publication: March 2021

In the framework of the Strength2Food project, Coldiretti, with the support of the University of Parma, led a pilot action aimed at exploring how to stimulate farmers’ markets in Italy using the mobile application “Campagna Amica”, an informative tool that complements the set of media channels used by Coldiretti and Campagna Amica, aimed at increasing consumers’ knowledge of the network and encouraging them to attend farmers’ markets to buy directly from farmers.

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