612, 2018

Extending Strength2Food Impact to Primary School Parents

As part of Strength2Food, EUTA are working with 29 primary schools in Serbia to improve the quality of their school meals. Currently they are interacting with parents’ councils (a parent of a child representing every class in the school that meets to discuss issues with the school). During the latest visit to Serbia by Richard Simmons from 19th to 23rd November, the EUTA team met the parents’ council from the "Ljuba Nenadović" primary school in Belgrade. The meetings reflect the importance of parents’ support for the successful uptake more nutritious school meals. Hosted by our local school coordinator, Vesna Vasović, [...]

2611, 2018

KONZUM’s campaign to increase fruit and vegetable consumption

Strength2Food partner, KONZUM recently launched a marketing campaign to increase families’ fruit and vegetable consumption. Shoppers could collect stickers for spending in KONZUM grocery stores and by buying specific fruit and vegetables. Collected stickers could be exchanged for Zdravoljupci (healthy healer) soft toys, such as Banana Bela and Branko Broccoli. Alongside the toys, shoppers could buy an accompanying booklet with educational and entertainment features. Online materials include recipes and educational resources. As part of the campaign sales of stickered fruit and vegetables increased by 10-15% and more than 300,000 customers participated with over 570,000 “healthy healer” soft toys collected. [...]

2210, 2018

Training for school canteen chefs in Serbia

Roberto Bassi and Ilaria Rossi from Academia Barilla (part of Strength2Food partner BARILLA), visited Serbian primary school in November 2017 where they viewed kitchen facilities and met cooks. After that, Barilla developed several recipes in collaboration with a team of nutritionists from the University of Parma to help schools offer more nutritionally balanced and tasty food to children. The Parma team also developed some video shooting of the recipes with the aim of giving useful instruments to school cooks. The Academia Barilla team will be back in Serbia at the beginning of December 2018, to deliver training in Belgrade [...]

1110, 2018

Meet the Researcher – Marina Tomić Maksan

Marina Tomić Maksan is a postdoctoral researcher at the Department of Agricultural Marketing, University of Zagreb Faculty of Agriculture. As part of Strength2Food, Marina is currently working on assessing the economic, social and environmental impacts of two Croatian geographical indications – (Olive oil and Dalmatian prosciutto). Marina’s academic background is in food consumer behaviour and she completed her PhD in Agricultural Economics in 2016. Marina writes a blog called Riblja priča and is passionate about promoting seafood consumption. Despite bordering the Adriatic Sea, Croatians consume, on average, relatively little fish and through recipes, cooking tips and facual information, Marina seeks to [...]

709, 2018

3rd Interim Meeting and the 164th EAAE Conference, Crete

The 3rd S2F Interim Meeting took place in Chania, Crete, on 5th September 2018, and was hosted by the Mediterranean Agronomic Institute of Chania and organised in collaboration with the Aristotle University of Thessaloniki (AUTH). The event was organised in conjunction to the 164th European Association of Agricultural Economists (EAAE) Seminar “Preserving Ecosystem Services via Sustainable Agro-Food Chains”, on 5-7th September. On the first day of the meeting, parallel sessions took place to discuss the progress of project tasks, including: data collection and fieldwork progress on food quality schemes (WP5), school meals public procurement (WP6) and short food supply [...]

1608, 2018

Strength2Food at the ICAE, Vancouver

Professor Monika Hartmann organised a special session at the 30th International Conference of the Agricultural Economists (28th July to 2nd August) to showcase Strength2Food work on the effects of Geographical Indications (GIs). The session included papers on the effects of GIs on: trade (Curzi, Raimondi, Falco and Olper), farm incomes and their stability (Arfini, Donati and Menozzi), price volatility and transmission (Ferrer-Pérez, Abdelradi and Gil) as well as consumers’ understanding and use of GI labels (Yeh, Hartmann, Török, Filipović, Veneziani). The session identified that GIs can positively affect export trade margins, farm incomes and reduce price volatility along the [...]