503, 2019

Presentation to AREPO’s General Assembly

Konstadinos Mattas presented the Strength2Food project and key findings from his team’s work on the PDO Zagora apple at the recent AREPO General Assembly. AREPO is a network representing 31 European regions and over 700 associations engaged in Geographical Indication production. At its General Assembly, held in Thessaloniki on the 5th March 2019, Prof. Mattas gave an overview of Strength2Food’s work on measuring the economic, social and environmental impacts of quality food schemes before presenting the case of the Zagora apple. The Zagora village is the “apple capital of Greece” and its apples were the first to gain Protected [...]

2202, 2019

Strength2Food gets its own TV programme in Serbia

A half-hour TV programme dedicated to Strength2Food was broadcast on Serbia’s RTS2 channel on 22nd February 2019. It focused on Strength2Food’s work with primary schools in Serbia, with several Strength2Food personnel interviewed: Ratko Bojović, Steve Quarrie, Roberto Bassi, Ilaria Rossi, Beatrice Biasini. The programme, developed by Dr Aleksandra Šarković, an editor of Educational and Scientific Programmes on RTS2, arose from the visit by a team from BARILLA and UniPR to schools in Serbia to demonstrate cooking techniques to school cooks (see news report). Interviews with Strength2Food staff gave an overview of the project and its activities with primary schools [...]

1401, 2019

Strength2Food Partner Konzum develops a “local store within a store” concept

Grocery retailer Konzum, in co-operation with the Cluster of Small Croatian manufacturers, have launched a project entitled "From Domestic Regions", whereby customers in two large KONZUM stores are offered a wide variety of quality homemade products from all over Croatia. The “local store within a store” brings together seasonal fruit and vegetables, cured meats and dairy products, traditional desserts, honey and other delicacies. The first “local store within a store” was opened in the Dankovečka Super Konzum. In the reconstructed Dankovečka store there are more than 100 square meters dedicated to small domestic producers (more than 500 products from [...]

2611, 2018

KONZUM’s campaign to increase fruit and vegetable consumption

Strength2Food partner, KONZUM recently launched a marketing campaign to increase families’ fruit and vegetable consumption. Shoppers could collect stickers for spending in KONZUM grocery stores and by buying specific fruit and vegetables. Collected stickers could be exchanged for Zdravoljupci (healthy healer) soft toys, such as Banana Bela and Branko Broccoli. Alongside the toys, shoppers could buy an accompanying booklet with educational and entertainment features. Online materials include recipes and educational resources. As part of the campaign sales of stickered fruit and vegetables increased by 10-15% and more than 300,000 customers participated with over 570,000 “healthy healer” soft toys collected. [...]

2311, 2018

Extending Strength2Food Impact to Primary School Parents

As part of Strength2Food, EUTA are working with 29 primary schools in Serbia to improve the quality of their school meals. Currently they are interacting with parents’ councils (a parent of a child representing every class in the school that meets to discuss issues with the school). During the latest visit to Serbia by Richard Simmons from 19th to 23rd November, the EUTA team met the parents’ council from the "Ljuba Nenadović" primary school in Belgrade. The meetings reflect the importance of parents’ support for the successful uptake more nutritious school meals. Hosted by our local school coordinator, Vesna Vasović, [...]

1110, 2018

Meet the Researcher – Marina Tomić Maksan

Marina Tomić Maksan is a postdoctoral researcher at the Department of Agricultural Marketing, University of Zagreb Faculty of Agriculture. As part of Strength2Food, Marina is currently working on assessing the economic, social and environmental impacts of two Croatian geographical indications – (Olive oil and Dalmatian prosciutto). Marina’s academic background is in food consumer behaviour and she completed her PhD in Agricultural Economics in 2016. Marina writes a blog called Riblja priča and is passionate about promoting seafood consumption. Despite bordering the Adriatic Sea, Croatians consume, on average, relatively little fish and through recipes, cooking tips and facual information, Marina seeks to [...]