Strength2Food partner KONZUM is promoting the label “Fish of Croatia – eat what it is worth” (Riba Hrvatske – jedi što vrijedi) in its stores as part of a campaign to support the local fishing industry and increase consumption of fresh fish. The label is awarded by the Croatian Ministry of Agriculture and the Croatian Chamber of Economy for fresh and frozen fish from Croatian rivers, lakes and seas. It guarantees that customers are offered only products of high quality and Croatian origin. Thanks to its own packing facility and relationships with local fishers, KONZUM ensures that from catch to shipment to stores occurs within 1 day. KONZUM sells fresh fish not only in its large stores but also in more than 200 small stores throughout Croatia. Further information is available here.