In its April 2019 magazine edition, Professor Filippo Arfini, from the University of Parma explains how, at the end of its third year, the Strengh2Food consortium has concluded field research on the impact of food quality schemes on European consumers and is now ready for the dissemination and data systemisation stage.
The first segment of the project looked at four areas: defining food quality scheme’s indicators on the basis of twenty-nine case studies from the EU and outside Europe, analysing public sector procurement policies focusing on elementary schools in Italy, the UK and Serbia, and determining the benefits that ‘short chains’ bring to the families and producers who are involved in them. The project also evaluated consumers’ understanding of labels and logos, and the values and information, conveyed by different food products, concluding that cognitive marketing actions could be useful in shaping informed food shopping attitudes, which go beyond advertising, fashion or emotions.
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