Click here to read the policy and practice recommendations.
Key recommendations
For retailers:
- Invest in in-store Point of Sales (PoS) materials to stimulate local food sales in supermarket environments
- Use both pictorial and textual in-store PoS materials for different scopes
- Locate in-store PoS materials where purchases occur
For local food promoters and marketing professionals:
- Develop advertising messages that highlight the social and environmental benefits of local food to suppress price considerations
- Use in-store primes for other socially relevant matters
