Click here to read the policy and practice recommendations.

Key recommendations

For retailers:

  • Invest in in-store Point of Sales (PoS) materials to stimulate local food sales in supermarket environments
  • Use both pictorial and textual in-store PoS materials for different scopes
  • Locate in-store PoS materials where purchases occur

For local food promoters and marketing professionals:

  • Develop advertising messages that highlight the social and environmental benefits of local food to suppress price considerations
  • Use in-store primes for other socially relevant matters