Organic cream with four different organic certification schemes!
Cooking chicken breast in the oven using thermometer.
British free-range eggs found in the household cupboard. No specific knowledge of the British Lion mark.
Food shopping by car.
Organic imported tea.
Chickens for personal consumption of eggs and meat - in a rural household.
Purchasing some local and artisan cheeses at the local market.
Buying smoked mackerel is a typical practice for this household - the Scottish origin flag is what influenced their purchasing decision, despite different types of quality labels on the packaging.
Orange juice with superior quality brand.
Dinner leftovers – pasta and vegetable sauce.
Children cooking pasta.
Organic and palm-oil free are important attributes for this household.
The household is enrolled in ‘Hello Fresh’ – a recipe food box delivery service, to cook quick, easy, healthy and tasty meals, using pre-portioned fresh seasonal ingredients.
Sesame paste - organic, gluten-free and other labels.
The labels on the bread and cheese indicate that they are produced in Serbia
"A day without soup is a sad day" - Cooking vegetable soup for family lunch.
Chickpeas from integrated agriculture bought in the supermarket.
A modern Internet recipe book for practicality.
Corn cakes labelled free from artificial colors, flavors, preservatives, GMO and cholesterol
Organic healthy food is particularly important for our children.
Packed lunch boxes ready for kindergarten, with sandwiches, yoghurt, fruit and waffles
Typical Serbian farmers’ market.
Cooking food for several days – stored in fridge.
Cooking egg custard from scratch with vanilla beans.
Pear tree from the garden -growing fruits and vegetables in the home garden is a common practice for many suburban households.
Eating fresh soup every day is a tradition for this household – it’s good for your health and is tasty!
Hungarian butter to support domestic producers.
A typical lunch for kids: pasta.
Growing vegetables and herbs in home garden - in a rural household.
Typical breakfast consisting of fresh seasonal fruit salad with linseeds and yoghurt.
Cooking a gratin with home-grown courgettes.
Senegalese couscous typically used by the household.
Vegetables for cooking.
A good kitchen space and proper equipment are essential for cooking.
Noticing the Red Tractor (UK’s leading farm and quality assurance scheme) marketing campaign at the supermarket.
Shopping at the market and reuse of plastic bags.
Snack time for children – yoghurt and juice.
Food shopping – fruits, vegetables and bread without plastic bags.
Typical weekday dinner for the family and their kids: some rice, mackerel, tomatoes and ready-made meatballs with onions.
Purchasing big quantities of yogurt in a discount store.
The principles of permaculture - one of the various articles consulted by the household.
Shopping with vouchers to save money.
Shopping big quantities of local dairy products in a farm shop.
Preparing a vegetarian Bolognese for dinner.
Buying vegetables at the farmers’ market.
Cooking fresh chard and filet mignon from AMAP (similar to Community Supported Agriculture).
Keeping some laying hens in the back garden means we can enjoy some wonderful fresh organic eggs.
Preparing dinner with organic products.
Typical food shopping at the supermarket.
Buying organic food products at the supermarket.
Shamallow party – food for sharing and festivity.
Ice cream and toy.
Selecting fresh produce from the local greengrocer.
Full fridge after big shopping.
Living by the coast means the household can visit the local fishmonger for some fresh fish.
Typical dinner for the parents: halloumi, cabbage, potatoes and pomegranate sauce.
Serbian specialities – Rakija and mushrooms.
Shopping at local market butcher.
Organic rusk with numerous free-from labels: no sugar, no added salt, no palm oil.
Making your home-made jam is a fun way to spend some quality time with the kids at the weekend.
Fair trade coffee from a small trustworthy association.
All green waste is used for garden compost.
Paying attention to discounts and price reductions when shopping.
Washing lettuce picked from the garden.
The convenience of online grocery shopping has become a typical practice for the household, to save time and reduce food waste.
A favourite recipe by the household.
Preparing a family meal.
Buying Serbian specialities – prosciutto and ’Sljivovica’ plums brandy.
Typical meal with cheese, pastry, ajvar, meat and salad.
Organic mozzarella on special offer due to expiry date. A perfect purchase to help reduce food waste!
Summer breakfast in the garden with family visiting.
Using organic fresh ingredients for cooking Indian food.
Vacuum sealing corn to store in the freezer.
Visiting a local food festival.
Vegetables and chicken - a typical dish in urban areas.
A typical weekday breakfast - salami and cheese.
Preparing traditional family meals: veggie potato and aubergine curry.
Quality apples picked from grandparents’ garden.
A mother is sharpening her knife before cooking sausages, mashed potatoes and kraut.
Indian food was cooked for dinner at the weekend.
Recycling a baby food glass container with the kid.
A traditional and fun dinner for the little boy: frankfurter and bacon.
Beautiful food in beautiful dishes - food is a culinary art!
Fresh, local and organic beverages from the fridge: organic apple juice from a nearby community garden and freshly produced milk delivered to the doorstep by a local farm.
Home-made lasagna and salad for dinner.
Storing home-grown vegetables for later consumption.
How to harvest, cure and store onions - the importance of not wasting food.
Foraging for blackberries is an enjoyable way to spend a sunny afternoon with the husband. A delicious treat and perfect for making jam.
Typical dinner: rice and lentil curry.
Salad is commonly served at lunch and dinner time.
Eating a mixed salad for dinner with the family.
A great way for recycling glass jars is washing them and reusing them for storing home-made jam, chutney and pickles.
Finishing a chicken and rice family dinner.
Family breakfast – a plate with toast and salami
English whole milk from the household fridge – various quality logos on the packaging but not so relevant for purchasing decisions.
Favourite sauce for the family.
Typical weekend lunch: mushroom risotto.
Organic and fair trade food products in the kitchen
Typical breakfast: whole-grain chocolate cake.
Frying fresh mackerel is a typical summer tradition in Norway!
Baking bread with organic wholegrain spelt flour and caraway seeds is a family tradition.
Making sourdough bread at the weekend has become a family tradition.
Fresh eggs from the backyard chickens and disposing food scraps to feed the chicken - a great example of circular economy.
Buying organic potatoes in a paper bag - example of responsible consumption.
In season fruit shopping at wholesale market.
A modern kitchen – in an urban household.
School meals weekly planner for the kid.
Organic red kidney beans found in the household cupboard. The retailer own branding of organic tends to be more visible than actual organic certifications.
Keeping all food leftovers for a later use.
Garden BBQ, with fire grilled sausages and corn on the cob, is a summer tradition with the kids.
A typical family dinner: pasta, minced beef and organic tomato sauce.
A typical packed lunch for the adults of the family: sandwiches, salad and carrot sticks.
Preparing home-made waffles.
Gluten-free quinoa spaghetti is a typically consumed product for this household.
Shopping basket with common food products.
Making summer rolls.
Preparing home-made pumpkin ravioli with mushroom sauce with the neighbour.
Lunch box with prepared food
Kitchen cabinet with utensils.
Recycling biodegradable food waste in the designated green bags.
Fajitas evening with guests.
A typical weekend breakfast.
Lunch avocado salad
Checkout in discount store.
Food storage – pasta, cookies and other food packages.
Buying halal meat.
Home-made preserves from fresh blackberries and tomatoes picked from own garden.
Gluten-free bean pasta is a typically consumed product for this vegan household. The nutritional content of high-protein and low carb is a key factor, but organic and non-GMO attributes are also important.
Grocery bags in the car.
Buying organic fruits and vegetables from the farm shop.
Home-made fish nuggets are a typical meal for the whole household.
Pancake party – cooking with kids and sharing food as part of the family gathering.
Making salad – taste is more important than appearance!
Buying stone-ground wheat from an ethical purchasing group (GAS).
The kids help preparing breakfast on a Sunday morning: toasted bagels, butter and eggs.
Kitchen equipment - this large casserole is perfect for enjoying dishes with friends and gathering around a 5 kg of meat!
A typical weekend breakfast– rolls with cheese and ham.
Home-made pizza roll for the family.
Weekly meal planner for the household.
Sharing dinner with the Senegalese household – a unique dish with red and white meat, eggs, cereals, vegetables and peanut butter.
Typical lunch or dinner: White meat such as chicken
Vegetables purchased in reusable paper bags to minimise the environmental impact.
Family gathering for breakfast.
A typical healthy snack for the little girls: black cabbage cooked in the microwave.
Slicing machine for cured meat and salami for home use.
A typical dish for the household - whole baked fish with fresh tomatoes and lemons.
Buying grated carrots, and other ready-to-eat vegetables, is more convenient and can save time – especially when the mother comes home late from work.
A typical meal for the family: mackerel in tomato sauce with bread.
Preparing soup for dinner.
Recipe book for the Bimby cooking robot, frequently used by the household.
Shopping cart and shopping list.
Typical pastry (projara) served for breakfast or dinner.
A typical weekday breakfast.
Home-made bread using organic flour.
View from a street market on holiday in Austria.
No leftovers – with 2 little children it is almost a miracle!
PDO Beacon fell traditional Lancashire cheese is a treat for the household and perfect for salad. However, particular attention goes on checking nutrition labels.
Family shopping list.
Lunch is finished.
British pork sausages with Red Tractor Label purchased at supermarket. The household became more aware of the logo on British food products.
Food shopping – dairy products, fruits and vegetables.
Making strawberry jam.
Food storage – tea and spices.
Breakfast table – cheese, jam, butter and cut up fresh fruit
A full fridge for the household.
Buying cheese from the farm shop.
AMAP (similar to Community Supported Agriculture) vegetable baskets.
Preparing a typical dinner and eating with the family: lemon-oregano chicken with veggies.
Storing unused vegetables in the fridge.
Cacao - organic and fair trade.
Organic spelt flour, a great ancestor of modern wheat, displayed with pride.
Lunch at workplace canteen.
Buying organic food at the supermarket.
Lacto-ovo vegetarian family’s starter: melon and apple juice.
Typical shopping at the discount store.
Growing tomatoes in the backyard.
Only the onions are organic, in this case purchased in the absence of other conventional onions.
The table is set for dinner – soup is ready.
Keeping old bread to feed the two backyard chickens.
Buying organic Demeter potatoes from the farm shop.
The kids are eating dinner: spaghetti, sausages and ketchup is their favourite!
Organic spelt pasta from the cupboard.
Local pork sausages bought from the farmers’ market.
This electric whisk is a kitchen essential for this household to meet every dessert baking need.
Grilling meat while gathering with family and friends is a typical summer tradition.
Grocery list on the fridge: adding items throughout the week.
Seasonal berries for dessert.
The weekend breakfast table is set.
Recycling food waste.
Shopping list App used by the household.
Planning a traditional British Sunday lunch to enjoy with the family: joint of roast beef, Yorkshire pudding and roast potatoes.
Ploughman’s lunch with fresh fruit and vegetables, fine quality British cheeses and home-made chutneys.
Typical stew with vegetables and meat, commonly served for lunch.
A typical weekend breakfast with pancakes, fruits and berries.
A typical salad on the dinner table.
Mom’s famous home-made bread.
Cooking a pasta meal with vegetables from the market.
Vegetable garden, with herbs and flowers.
High quality chicken bought at a Slow Food Market.
Typical Serbian sweets – home-made jam and stewed fruit, prepared in autumn.
Getting dinner ready: mixing noodles in the pot.
Organic beetroot juice for the kids.
Using own compost in the garden - peelings and egg shells.
This authentic PDO Grana Padano cheese is good value for money!
Cooking together: aubergines with cheese and home-made pesto sauce, pasta with tomatoes and bacon.
PGI melon enjoyed by the family.
Handwritten food recipes - the preservation of culinary heritage.
Lasagna for dinner with the family.
Buying unpacked local cheese at the market.
Checking information about organic products.
The household contemplating whether to buy organic white potatoes at the supermarket. As their look wasn’t convincing they didn’t buy them.
Reflecting on the chocolate packaging and its authentic dimension: "My appearance, my taste and my weight can vary. Like you I am not perfect, like you I am unique".