Organic healthy food is particularly important for our children.
Orange juice with superior quality brand.
Washing lettuce picked from the garden.
Snack time for children – yoghurt and juice.
Preparing home-made waffles.
A traditional and fun dinner for the little boy: frankfurter and bacon.
Typical dinner for the parents: halloumi, cabbage, potatoes and pomegranate sauce.
Storing home-grown vegetables for later consumption.
Food shopping – fruits, vegetables and bread without plastic bags.
Buying organic Demeter potatoes from the farm shop.
Keeping some laying hens in the back garden means we can enjoy some wonderful fresh organic eggs.
A good kitchen space and proper equipment are essential for cooking.
Weekly meal planner for the household.
Cooking food for several days – stored in fridge.
Home-made bread using organic flour.
Shamallow party – food for sharing and festivity.
Buying organic fruits and vegetables from the farm shop.
Buying organic food products at the supermarket.
Vegetables and chicken - a typical dish in urban areas.
Vegetables for cooking.
Food shopping by car.
Noticing the Red Tractor (UK’s leading farm and quality assurance scheme) marketing campaign at the supermarket.
Cooking fresh chard and filet mignon from AMAP (similar to Community Supported Agriculture).
Lunch is finished.
English whole milk from the household fridge – various quality logos on the packaging but not so relevant for purchasing decisions.
A modern Internet recipe book for practicality.
Growing vegetables and herbs in home garden - in a rural household.
Quality apples picked from grandparents’ garden.
Typical meal with cheese, pastry, ajvar, meat and salad.
A typical weekend breakfast.
Fresh, local and organic beverages from the fridge: organic apple juice from a nearby community garden and freshly produced milk delivered to the doorstep by a local farm.
Making salad – taste is more important than appearance!
Fajitas evening with guests.
Shopping with vouchers to save money.
Family breakfast – a plate with toast and salami
Preparing a family meal.
A mother is sharpening her knife before cooking sausages, mashed potatoes and kraut.
Fair trade coffee from a small trustworthy association.
Serbian specialities – Rakija and mushrooms.
Corn cakes labelled free from artificial colors, flavors, preservatives, GMO and cholesterol
In season fruit shopping at wholesale market.
Buying unpacked local cheese at the market.
Organic imported tea.
Senegalese couscous typically used by the household.
Organic spelt pasta from the cupboard.
Buying organic potatoes in a paper bag - example of responsible consumption.
Lunch at workplace canteen.
Home-made pizza roll for the family.
Sesame paste - organic, gluten-free and other labels.
Cooking chicken breast in the oven using thermometer.
Buying organic food at the supermarket.
Preparing soup for dinner.
Recycling food waste.
Using organic fresh ingredients for cooking Indian food.
British free-range eggs found in the household cupboard. No specific knowledge of the British Lion mark.
A typical packed lunch for the adults of the family: sandwiches, salad and carrot sticks.
Buying grated carrots, and other ready-to-eat vegetables, is more convenient and can save time – especially when the mother comes home late from work.
Purchasing some local and artisan cheeses at the local market.
Vegetable garden, with herbs and flowers.
A typical weekday breakfast.
AMAP (similar to Community Supported Agriculture) vegetable baskets.
Chickens for personal consumption of eggs and meat - in a rural household.
Children cooking pasta.
Making summer rolls.
Shopping basket with common food products.
A typical family dinner: pasta, minced beef and organic tomato sauce.
A typical weekend breakfast– rolls with cheese and ham.
Cooking a pasta meal with vegetables from the market.
Selecting fresh produce from the local greengrocer.
Lasagna for dinner with the family.
This authentic PDO Grana Padano cheese is good value for money!
Grilling meat while gathering with family and friends is a typical summer tradition.
Organic red kidney beans found in the household cupboard. The retailer own branding of organic tends to be more visible than actual organic certifications.
Full fridge after big shopping.
Summer breakfast in the garden with family visiting.
Lunch avocado salad
Foraging for blackberries is an enjoyable way to spend a sunny afternoon with the husband. A delicious treat and perfect for making jam.
Buying Serbian specialities – prosciutto and ’Sljivovica’ plums brandy.
The table is set for dinner – soup is ready.
A typical weekend breakfast with pancakes, fruits and berries.
No leftovers – with 2 little children it is almost a miracle!
Organic spelt flour, a great ancestor of modern wheat, displayed with pride.
Growing tomatoes in the backyard.
Fresh eggs from the backyard chickens and disposing food scraps to feed the chicken - a great example of circular economy.
Home-made preserves from fresh blackberries and tomatoes picked from own garden.
Home-made fish nuggets are a typical meal for the whole household.
A full fridge for the household.
Shopping list App used by the household.
Buying smoked mackerel is a typical practice for this household - the Scottish origin flag is what influenced their purchasing decision, despite different types of quality labels on the packaging.
Eating a mixed salad for dinner with the family.
Typical shopping at the discount store.
Typical Serbian sweets – home-made jam and stewed fruit, prepared in autumn.
Typical stew with vegetables and meat, commonly served for lunch.
Hungarian butter to support domestic producers.
Organic mozzarella on special offer due to expiry date. A perfect purchase to help reduce food waste!
Keeping old bread to feed the two backyard chickens.
The kids help preparing breakfast on a Sunday morning: toasted bagels, butter and eggs.
Storing unused vegetables in the fridge.
All green waste is used for garden compost.
Grocery bags in the car.
Recipe book for the Bimby cooking robot, frequently used by the household.
Food storage – pasta, cookies and other food packages.
Making your home-made jam is a fun way to spend some quality time with the kids at the weekend.
View from a street market on holiday in Austria.
Organic and fair trade food products in the kitchen
This electric whisk is a kitchen essential for this household to meet every dessert baking need.
Handwritten food recipes - the preservation of culinary heritage.
A typical salad on the dinner table.
Making sourdough bread at the weekend has become a family tradition.
Slicing machine for cured meat and salami for home use.
Reflecting on the chocolate packaging and its authentic dimension: "My appearance, my taste and my weight can vary. Like you I am not perfect, like you I am unique".
Preparing home-made pumpkin ravioli with mushroom sauce with the neighbour.
Family shopping list.
Food shopping – dairy products, fruits and vegetables.
Salad is commonly served at lunch and dinner time.
Organic rusk with numerous free-from labels: no sugar, no added salt, no palm oil.
Checkout in discount store.
Shopping at the market and reuse of plastic bags.
Typical dinner: rice and lentil curry.
Shopping cart and shopping list.
Breakfast table – cheese, jam, butter and cut up fresh fruit
The convenience of online grocery shopping has become a typical practice for the household, to save time and reduce food waste.
British pork sausages with Red Tractor Label purchased at supermarket. The household became more aware of the logo on British food products.
Cooking a gratin with home-grown courgettes.
Seasonal berries for dessert.
A favourite recipe by the household.
Beautiful food in beautiful dishes - food is a culinary art!
Using own compost in the garden - peelings and egg shells.
Cooking egg custard from scratch with vanilla beans.
Eating fresh soup every day is a tradition for this household – it’s good for your health and is tasty!
Typical weekday dinner for the family and their kids: some rice, mackerel, tomatoes and ready-made meatballs with onions.
Vegetables purchased in reusable paper bags to minimise the environmental impact.
Recycling a baby food glass container with the kid.
Sharing dinner with the Senegalese household – a unique dish with red and white meat, eggs, cereals, vegetables and peanut butter.
Organic cream with four different organic certification schemes!
Paying attention to discounts and price reductions when shopping.
Food storage – tea and spices.
Purchasing big quantities of yogurt in a discount store.
Lunch box with prepared food
Finishing a chicken and rice family dinner.
The labels on the bread and cheese indicate that they are produced in Serbia
Typical weekend lunch: mushroom risotto.
Kitchen equipment - this large casserole is perfect for enjoying dishes with friends and gathering around a 5 kg of meat!
Lacto-ovo vegetarian family’s starter: melon and apple juice.
Favourite sauce for the family.
The principles of permaculture - one of the various articles consulted by the household.
Family gathering for breakfast.
Checking information about organic products.
Preparing traditional family meals: veggie potato and aubergine curry.
Kitchen cabinet with utensils.
Local pork sausages bought from the farmers’ market.
Buying cheese from the farm shop.
Baking bread with organic wholegrain spelt flour and caraway seeds is a family tradition.
Vacuum sealing corn to store in the freezer.
Buying halal meat.
Frying fresh mackerel is a typical summer tradition in Norway!
Making strawberry jam.
Typical breakfast: whole-grain chocolate cake.
Keeping all food leftovers for a later use.
Ploughman’s lunch with fresh fruit and vegetables, fine quality British cheeses and home-made chutneys.
Living by the coast means the household can visit the local fishmonger for some fresh fish.
A typical dish for the household - whole baked fish with fresh tomatoes and lemons.
A modern kitchen – in an urban household.
Planning a traditional British Sunday lunch to enjoy with the family: joint of roast beef, Yorkshire pudding and roast potatoes.
The household contemplating whether to buy organic white potatoes at the supermarket. As their look wasn’t convincing they didn’t buy them.
Visiting a local food festival.
Typical Serbian farmers’ market.
Shopping at local market butcher.
A great way for recycling glass jars is washing them and reusing them for storing home-made jam, chutney and pickles.
Typical food shopping at the supermarket.
The kids are eating dinner: spaghetti, sausages and ketchup is their favourite!
A typical lunch for kids: pasta.
Cooking together: aubergines with cheese and home-made pesto sauce, pasta with tomatoes and bacon.
A typical weekday breakfast - salami and cheese.
Garden BBQ, with fire grilled sausages and corn on the cob, is a summer tradition with the kids.
Pancake party – cooking with kids and sharing food as part of the family gathering.
Only the onions are organic, in this case purchased in the absence of other conventional onions.
Preparing a vegetarian Bolognese for dinner.
Cacao - organic and fair trade.
Home-made lasagna and salad for dinner.
Recycling biodegradable food waste in the designated green bags.
Organic beetroot juice for the kids.
Buying stone-ground wheat from an ethical purchasing group (GAS).
Ice cream and toy.
Buying vegetables at the farmers’ market.
How to harvest, cure and store onions - the importance of not wasting food.
Preparing dinner with organic products.
The weekend breakfast table is set.
The household is enrolled in ‘Hello Fresh’ – a recipe food box delivery service, to cook quick, easy, healthy and tasty meals, using pre-portioned fresh seasonal ingredients.
Gluten-free bean pasta is a typically consumed product for this vegan household. The nutritional content of high-protein and low carb is a key factor, but organic and non-GMO attributes are also important.
Pear tree from the garden -growing fruits and vegetables in the home garden is a common practice for many suburban households.
High quality chicken bought at a Slow Food Market.
Mom’s famous home-made bread.
Preparing a typical dinner and eating with the family: lemon-oregano chicken with veggies.
A typical meal for the family: mackerel in tomato sauce with bread.
Getting dinner ready: mixing noodles in the pot.
School meals weekly planner for the kid.
A typical healthy snack for the little girls: black cabbage cooked in the microwave.
Dinner leftovers – pasta and vegetable sauce.
Typical pastry (projara) served for breakfast or dinner.
Indian food was cooked for dinner at the weekend.
Organic and palm-oil free are important attributes for this household.
Typical breakfast consisting of fresh seasonal fruit salad with linseeds and yoghurt.
Grocery list on the fridge: adding items throughout the week.
PDO Beacon fell traditional Lancashire cheese is a treat for the household and perfect for salad. However, particular attention goes on checking nutrition labels.
PGI melon enjoyed by the family.
"A day without soup is a sad day" - Cooking vegetable soup for family lunch.
Typical lunch or dinner: White meat such as chicken
Gluten-free quinoa spaghetti is a typically consumed product for this household.
Packed lunch boxes ready for kindergarten, with sandwiches, yoghurt, fruit and waffles
Chickpeas from integrated agriculture bought in the supermarket.
Shopping big quantities of local dairy products in a farm shop.