
Lunch box with prepared food

A typical packed lunch for the adults of the family: sandwiches, salad and carrot sticks.

Organic cream with four different organic certification schemes!

Buying smoked mackerel is a typical practice for this household - the Scottish origin flag is what influenced their purchasing decision, despite different types of quality labels on the packaging.

Shopping with vouchers to save money.

Finishing a chicken and rice family dinner.

Mom’s famous home-made bread.

Ploughman’s lunch with fresh fruit and vegetables, fine quality British cheeses and home-made chutneys.

Beautiful food in beautiful dishes - food is a culinary art!

The household contemplating whether to buy organic white potatoes at the supermarket. As their look wasn’t convincing they didn’t buy them.

Halal sausage.

Frying fresh mackerel is a typical summer tradition in Norway!

Preparing a family meal.

Organic imported tea.

Shopping at local market butcher.

A typical weekday breakfast - salami and cheese.

Ice cream and toy.

Noticing the Red Tractor (UK’s leading farm and quality assurance scheme) marketing campaign at the supermarket.

Typical breakfast consisting of fresh seasonal fruit salad with linseeds and yoghurt.

Home-made lasagna and salad for dinner.

Typical Serbian sweets – home-made jam and stewed fruit, prepared in autumn.

Cooking a pasta meal with vegetables from the market.

Slicing machine for cured meat and salami for home use.

Salad is commonly served at lunch and dinner time.

Using own compost in the garden - peelings and egg shells.

Vegetables and chicken - a typical dish in urban areas.

Cooking food for several days – stored in fridge.

Preparing soup for dinner.

A typical dish for the household - whole baked fish with fresh tomatoes and lemons.

Organic food.

The labels on the bread and cheese indicate that they are produced in Serbia

Purchasing some local and artisan cheeses at the local market.

Family breakfast – a plate with toast and salami

Vegetables for cooking.

Typical food shopping at the supermarket.

Making summer rolls.

Purchasing big quantities of yogurt in a discount store.

Fresh, local and organic beverages from the fridge: organic apple juice from a nearby community garden and freshly produced milk delivered to the doorstep by a local farm.

Planning a traditional British Sunday lunch to enjoy with the family: joint of roast beef, Yorkshire pudding and roast potatoes.

Corn cakes labelled free from artificial colors, flavors, preservatives, GMO and cholesterol

AMAP (similar to Community Supported Agriculture) vegetable baskets.

The household is enrolled in ‘Hello Fresh’ – a recipe food box delivery service, to cook quick, easy, healthy and tasty meals, using pre-portioned fresh seasonal ingredients.

Fajitas evening with guests.

PGI melon enjoyed by the family.

Foraging for blackberries is an enjoyable way to spend a sunny afternoon with the husband. A delicious treat and perfect for making jam.

English whole milk from the household fridge – various quality logos on the packaging but not so relevant for purchasing decisions.

Food shopping.

Hungarian butter to support domestic producers.

Typical lunch or dinner: White meat such as chicken

A typical healthy snack for the little girls: black cabbage cooked in the microwave.

Organic food.

Typical shopping at the discount store.

Typical dinner: rice and lentil curry.

Cooking a gratin with home-grown courgettes.

Storing home-grown vegetables for later consumption.

Using organic fresh ingredients for cooking Indian food.

Recipe book for the Bimby cooking robot, frequently used by the household.

Home-made bread using organic flour.

Lunch avocado salad

Shopping list App used by the household.

Buying halal meat.

Buying Serbian specialities – prosciutto and ’Sljivovica’ plums brandy.

Food storage – pasta, cookies and other food packages.

Organic spelt flour, a great ancestor of modern wheat, displayed with pride.

All green waste is used for garden compost.

Grocery bags in the car.

Buying vegetables at the farmers’ market.

British pork sausages with Red Tractor Label purchased at supermarket. The household became more aware of the logo on British food products.

Organic healthy food is particularly important for our children.

Buying unpacked local cheese at the market.

How to harvest, cure and store onions - the importance of not wasting food.

Growing tomatoes in the backyard.

"A day without soup is a sad day" - Cooking vegetable soup for family lunch.

Typical weekday dinner for the family and their kids: some rice, mackerel, tomatoes and ready-made meatballs with onions.

Family gathering for breakfast.

This electric whisk is a kitchen essential for this household to meet every dessert baking need.

Indian food was cooked for dinner at the weekend.

Preparing dinner with organic products.

Getting dinner ready: mixing noodles in the pot.

Cooking egg custard from scratch with vanilla beans.

Snack time for children – yoghurt and juice.

Local pork sausages bought from the farmers’ market.

Home-made fish nuggets are a typical meal for the whole household.

Organic and fair trade food products in the kitchen

Typical dinner for the parents: halloumi, cabbage, potatoes and pomegranate sauce.

A modern Internet recipe book for practicality.

Washing lettuce picked from the garden.

Preparing a vegetarian Bolognese for dinner.

Selecting fresh produce from the local greengrocer.

Kitchen cabinet with utensils.

Baking bread with organic wholegrain spelt flour and caraway seeds is a family tradition.

Lacto-ovo vegetarian family’s starter: melon and apple juice.

A modern kitchen – in an urban household.

A great way for recycling glass jars is washing them and reusing them for storing home-made jam, chutney and pickles.

Children cooking pasta.

View from a street market on holiday in Austria.

PDO Beacon fell traditional Lancashire cheese is a treat for the household and perfect for salad. However, particular attention goes on checking nutrition labels.

Recycling food waste.

Shopping cart and shopping list.

Buying grated carrots, and other ready-to-eat vegetables, is more convenient and can save time – especially when the mother comes home late from work.

Home-made preserves from fresh blackberries and tomatoes picked from own garden.

Lunch at workplace canteen.

Making strawberry jam.

Recycling a baby food glass container with the kid.

Preparing traditional family meals: veggie potato and aubergine curry.

Buying cheese from the farm shop.

Lunch is finished.

The principles of permaculture - one of the various articles consulted by the household.

Cooking pot.

The convenience of online grocery shopping has become a typical practice for the household, to save time and reduce food waste.

Shopping basket with common food products.

Shopping at the market and reuse of plastic bags.

No leftovers – with 2 little children it is almost a miracle!

Typical Serbian farmers’ market.

Vegetables purchased in reusable paper bags to minimise the environmental impact.

Eating fresh soup every day is a tradition for this household – it’s good for your health and is tasty!

Eating a mixed salad for dinner with the family.

Family fridge.

Making your home-made jam is a fun way to spend some quality time with the kids at the weekend.

Typical weekend lunch: mushroom risotto.

A mother is sharpening her knife before cooking sausages, mashed potatoes and kraut.

A favourite recipe by the household.

A traditional and fun dinner for the little boy: frankfurter and bacon.

Preparing home-made waffles.

Grocery list on the fridge: adding items throughout the week.

Shamallow party – food for sharing and festivity.

Lasagna for dinner with the family.

Organic rusk with numerous free-from labels: no sugar, no added salt, no palm oil.

Buying organic fruits and vegetables from the farm shop.

Organic wine.

Handwritten food recipes - the preservation of culinary heritage.

Buying organic food at the supermarket.

Chickpeas from integrated agriculture bought in the supermarket.

Garden BBQ, with fire grilled sausages and corn on the cob, is a summer tradition with the kids.

Fresh eggs from the backyard chickens and disposing food scraps to feed the chicken - a great example of circular economy.

Buying organic food products at the supermarket.

Senegalese couscous typically used by the household.

Sesame paste - organic, gluten-free and other labels.

Full fridge after big shopping.

Organic beetroot juice for the kids.

Cooking chicken breast in the oven using thermometer.

Organic mozzarella on special offer due to expiry date. A perfect purchase to help reduce food waste!

Organic spelt pasta from the cupboard.

Vegetable garden, with herbs and flowers.

Family shopping list.

Seasonal berries for dessert.

A typical weekend breakfast– rolls with cheese and ham.

Growing vegetables and herbs in home garden - in a rural household.

Serbian tea.

Keeping some laying hens in the back garden means we can enjoy some wonderful fresh organic eggs.

The weekend breakfast table is set.

Food shopping by car.

Organic and palm-oil free are important attributes for this household.

A typical weekend breakfast with pancakes, fruits and berries.

Cacao - organic and fair trade.

Keeping old bread to feed the two backyard chickens.

Gluten-free bean pasta is a typically consumed product for this vegan household. The nutritional content of high-protein and low carb is a key factor, but organic and non-GMO attributes are also important.

Food shopping – dairy products, fruits and vegetables.

A full fridge for the household.

Fair trade coffee from a small trustworthy association.

Food storage – tea and spices.

Only the onions are organic, in this case purchased in the absence of other conventional onions.

A typical lunch for kids: pasta.

Gluten-free quinoa spaghetti is a typically consumed product for this household.

The table is set for dinner – soup is ready.

This authentic PDO Grana Padano cheese is good value for money!

Recycling biodegradable food waste in the designated green bags.

Pear tree from the garden -growing fruits and vegetables in the home garden is a common practice for many suburban households.

School meals weekly planner for the kid.

Keeping all food leftovers for a later use.

Typical stew with vegetables and meat, commonly served for lunch.

Storing unused vegetables in the fridge.

Paying attention to discounts and price reductions when shopping.

Weekly meal planner for the household.

Serbian specialities – Rakija and mushrooms.

Cooking fresh chard and filet mignon from AMAP (similar to Community Supported Agriculture).

Home-made pizza roll for the family.

Kitchen equipment - this large casserole is perfect for enjoying dishes with friends and gathering around a 5 kg of meat!

Quality apples picked from grandparents’ garden.

Living by the coast means the household can visit the local fishmonger for some fresh fish.

A typical meal for the family: mackerel in tomato sauce with bread.

Pancake party – cooking with kids and sharing food as part of the family gathering.

Coffee maker.

Buying organic Demeter potatoes from the farm shop.

Cooking together: aubergines with cheese and home-made pesto sauce, pasta with tomatoes and bacon.

Grilling meat while gathering with family and friends is a typical summer tradition.

Sharing dinner with the Senegalese household – a unique dish with red and white meat, eggs, cereals, vegetables and peanut butter.

Breakfast table – cheese, jam, butter and cut up fresh fruit

A typical weekend breakfast.

Checkout in discount store.

Typical meal with cheese, pastry, ajvar, meat and salad.

Packed lunch boxes ready for kindergarten, with sandwiches, yoghurt, fruit and waffles

Preparing a typical dinner and eating with the family: lemon-oregano chicken with veggies.

A good kitchen space and proper equipment are essential for cooking.

Summer breakfast in the garden with family visiting.

Visiting a local food festival.

Organic food.

Reflecting on the chocolate packaging and its authentic dimension: "My appearance, my taste and my weight can vary. Like you I am not perfect, like you I am unique".

Checking information about organic products.

Chickens for personal consumption of eggs and meat - in a rural household.

In season fruit shopping at wholesale market.

A typical weekday breakfast.

Favourite sauce for the family.

Preparing home-made pumpkin ravioli with mushroom sauce with the neighbour.

The kids are eating dinner: spaghetti, sausages and ketchup is their favourite!

British free-range eggs found in the household cupboard. No specific knowledge of the British Lion mark.

Buying stone-ground wheat from an ethical purchasing group (GAS).

High quality chicken bought at a Slow Food Market.

Shopping big quantities of local dairy products in a farm shop.

Vacuum sealing corn to store in the freezer.

Making salad – taste is more important than appearance!

A typical family dinner: pasta, minced beef and organic tomato sauce.

Making sourdough bread at the weekend has become a family tradition.

Typical breakfast: whole-grain chocolate cake.

Dinner leftovers – pasta and vegetable sauce.

Buying organic potatoes in a paper bag - example of responsible consumption.

Organic red kidney beans found in the household cupboard. The retailer own branding of organic tends to be more visible than actual organic certifications.

The kids help preparing breakfast on a Sunday morning: toasted bagels, butter and eggs.

A typical salad on the dinner table.

Typical pastry (projara) served for breakfast or dinner.

Orange juice with superior quality brand.

Food shopping – fruits, vegetables and bread without plastic bags.