Quality apples picked from grandparents’ garden.
Typical breakfast consisting of fresh seasonal fruit salad with linseeds and yoghurt.
Frying fresh mackerel is a typical summer tradition in Norway!
Lunch is finished.
Organic mozzarella on special offer due to expiry date. A perfect purchase to help reduce food waste!
Hungarian butter to support domestic producers.
Beautiful food in beautiful dishes - food is a culinary art!
Baking bread with organic wholegrain spelt flour and caraway seeds is a family tradition.
Buying Serbian specialities – prosciutto and ’Sljivovica’ plums brandy.
Shopping at the market and reuse of plastic bags.
Home-made bread using organic flour.
Making salad – taste is more important than appearance!
The household contemplating whether to buy organic white potatoes at the supermarket. As their look wasn’t convincing they didn’t buy them.
Purchasing big quantities of yogurt in a discount store.
Grilling meat while gathering with family and friends is a typical summer tradition.
Children cooking pasta.
A full fridge for the household.
Typical dinner for the parents: halloumi, cabbage, potatoes and pomegranate sauce.
Buying organic Demeter potatoes from the farm shop.
A typical weekend breakfast with pancakes, fruits and berries.
Recycling a baby food glass container with the kid.
Home-made preserves from fresh blackberries and tomatoes picked from own garden.
Lacto-ovo vegetarian family’s starter: melon and apple juice.
Fresh eggs from the backyard chickens and disposing food scraps to feed the chicken - a great example of circular economy.
Shopping with vouchers to save money.
A typical weekday breakfast.
PGI melon enjoyed by the family.
Noticing the Red Tractor (UK’s leading farm and quality assurance scheme) marketing campaign at the supermarket.
Organic red kidney beans found in the household cupboard. The retailer own branding of organic tends to be more visible than actual organic certifications.
Only the onions are organic, in this case purchased in the absence of other conventional onions.
Visiting a local food festival.
Vacuum sealing corn to store in the freezer.
School meals weekly planner for the kid.
Preparing soup for dinner.
Sharing dinner with the Senegalese household – a unique dish with red and white meat, eggs, cereals, vegetables and peanut butter.
Buying organic food products at the supermarket.
Shopping cart and shopping list.
Cooking a pasta meal with vegetables from the market.
Buying halal meat.
How to harvest, cure and store onions - the importance of not wasting food.
Typical Serbian farmers’ market.
Buying grated carrots, and other ready-to-eat vegetables, is more convenient and can save time – especially when the mother comes home late from work.
Making strawberry jam.
Buying smoked mackerel is a typical practice for this household - the Scottish origin flag is what influenced their purchasing decision, despite different types of quality labels on the packaging.
Keeping some laying hens in the back garden means we can enjoy some wonderful fresh organic eggs.
Ploughman’s lunch with fresh fruit and vegetables, fine quality British cheeses and home-made chutneys.
Local pork sausages bought from the farmers’ market.
Typical Serbian sweets – home-made jam and stewed fruit, prepared in autumn.
Keeping old bread to feed the two backyard chickens.
Typical breakfast: whole-grain chocolate cake.
A traditional and fun dinner for the little boy: frankfurter and bacon.
A great way for recycling glass jars is washing them and reusing them for storing home-made jam, chutney and pickles.
Preparing traditional family meals: veggie potato and aubergine curry.
The principles of permaculture - one of the various articles consulted by the household.
Grocery list on the fridge: adding items throughout the week.
Home-made pizza roll for the family.
A favourite recipe by the household.
Food storage – tea and spices.
Living by the coast means the household can visit the local fishmonger for some fresh fish.
Buying unpacked local cheese at the market.
British pork sausages with Red Tractor Label purchased at supermarket. The household became more aware of the logo on British food products.
Gluten-free quinoa spaghetti is a typically consumed product for this household.
Cooking together: aubergines with cheese and home-made pesto sauce, pasta with tomatoes and bacon.
Garden BBQ, with fire grilled sausages and corn on the cob, is a summer tradition with the kids.
Organic imported tea.
The kids help preparing breakfast on a Sunday morning: toasted bagels, butter and eggs.
Dinner leftovers – pasta and vegetable sauce.
In season fruit shopping at wholesale market.
Growing vegetables and herbs in home garden - in a rural household.
Home-made fish nuggets are a typical meal for the whole household.
Vegetables for cooking.
The convenience of online grocery shopping has become a typical practice for the household, to save time and reduce food waste.
Buying stone-ground wheat from an ethical purchasing group (GAS).
A mother is sharpening her knife before cooking sausages, mashed potatoes and kraut.
This electric whisk is a kitchen essential for this household to meet every dessert baking need.
Organic rusk with numerous free-from labels: no sugar, no added salt, no palm oil.
Typical weekend lunch: mushroom risotto.
View from a street market on holiday in Austria.
Using own compost in the garden - peelings and egg shells.
Organic beetroot juice for the kids.
Foraging for blackberries is an enjoyable way to spend a sunny afternoon with the husband. A delicious treat and perfect for making jam.
Food shopping by car.
Handwritten food recipes - the preservation of culinary heritage.
Typical weekday dinner for the family and their kids: some rice, mackerel, tomatoes and ready-made meatballs with onions.
A typical weekend breakfast– rolls with cheese and ham.
A typical meal for the family: mackerel in tomato sauce with bread.
Preparing dinner with organic products.
Reflecting on the chocolate packaging and its authentic dimension: "My appearance, my taste and my weight can vary. Like you I am not perfect, like you I am unique".
Using organic fresh ingredients for cooking Indian food.
Organic and fair trade food products in the kitchen
Mom’s famous home-made bread.
Senegalese couscous typically used by the household.
Eating fresh soup every day is a tradition for this household – it’s good for your health and is tasty!
Typical lunch or dinner: White meat such as chicken
Lunch box with prepared food
Food storage – pasta, cookies and other food packages.
A typical lunch for kids: pasta.
Shopping at local market butcher.
British free-range eggs found in the household cupboard. No specific knowledge of the British Lion mark.
Summer breakfast in the garden with family visiting.
AMAP (similar to Community Supported Agriculture) vegetable baskets.
Recycling biodegradable food waste in the designated green bags.
Home-made lasagna and salad for dinner.
Organic cream with four different organic certification schemes!
Packed lunch boxes ready for kindergarten, with sandwiches, yoghurt, fruit and waffles
The weekend breakfast table is set.
Organic healthy food is particularly important for our children.
Typical shopping at the discount store.
Salad is commonly served at lunch and dinner time.
Lunch at workplace canteen.
Finishing a chicken and rice family dinner.
Cooking a gratin with home-grown courgettes.
Preparing a family meal.
Typical meal with cheese, pastry, ajvar, meat and salad.
Cacao - organic and fair trade.
Buying organic fruits and vegetables from the farm shop.
Recycling food waste.
This authentic PDO Grana Padano cheese is good value for money!
Buying vegetables at the farmers’ market.
Sesame paste - organic, gluten-free and other labels.
Preparing a typical dinner and eating with the family: lemon-oregano chicken with veggies.
Ice cream and toy.
Vegetables and chicken - a typical dish in urban areas.
The table is set for dinner – soup is ready.
A modern kitchen – in an urban household.
Getting dinner ready: mixing noodles in the pot.
Checking information about organic products.
Weekly meal planner for the household.
Organic and palm-oil free are important attributes for this household.
The household is enrolled in ‘Hello Fresh’ – a recipe food box delivery service, to cook quick, easy, healthy and tasty meals, using pre-portioned fresh seasonal ingredients.
Typical pastry (projara) served for breakfast or dinner.
Full fridge after big shopping.
Kitchen equipment - this large casserole is perfect for enjoying dishes with friends and gathering around a 5 kg of meat!
Buying organic food at the supermarket.
A typical dish for the household - whole baked fish with fresh tomatoes and lemons.
Indian food was cooked for dinner at the weekend.
Food shopping – dairy products, fruits and vegetables.
The labels on the bread and cheese indicate that they are produced in Serbia
A modern Internet recipe book for practicality.
Typical stew with vegetables and meat, commonly served for lunch.
A typical weekend breakfast.
Typical food shopping at the supermarket.
A typical packed lunch for the adults of the family: sandwiches, salad and carrot sticks.
Lasagna for dinner with the family.
PDO Beacon fell traditional Lancashire cheese is a treat for the household and perfect for salad. However, particular attention goes on checking nutrition labels.
No leftovers – with 2 little children it is almost a miracle!
Chickpeas from integrated agriculture bought in the supermarket.
Family gathering for breakfast.
Seasonal berries for dessert.
Cooking egg custard from scratch with vanilla beans.
Storing home-grown vegetables for later consumption.
Gluten-free bean pasta is a typically consumed product for this vegan household. The nutritional content of high-protein and low carb is a key factor, but organic and non-GMO attributes are also important.
A typical salad on the dinner table.
Keeping all food leftovers for a later use.
Fair trade coffee from a small trustworthy association.
High quality chicken bought at a Slow Food Market.
Preparing a vegetarian Bolognese for dinner.
Snack time for children – yoghurt and juice.
Purchasing some local and artisan cheeses at the local market.
Fajitas evening with guests.
Making your home-made jam is a fun way to spend some quality time with the kids at the weekend.
Selecting fresh produce from the local greengrocer.
Family breakfast – a plate with toast and salami
Corn cakes labelled free from artificial colors, flavors, preservatives, GMO and cholesterol
Vegetable garden, with herbs and flowers.
Cooking food for several days – stored in fridge.
"A day without soup is a sad day" - Cooking vegetable soup for family lunch.
Shopping list App used by the household.
Organic spelt pasta from the cupboard.
The kids are eating dinner: spaghetti, sausages and ketchup is their favourite!
Pancake party – cooking with kids and sharing food as part of the family gathering.
Buying organic potatoes in a paper bag - example of responsible consumption.
Growing tomatoes in the backyard.
Food shopping – fruits, vegetables and bread without plastic bags.
Checkout in discount store.
Fresh, local and organic beverages from the fridge: organic apple juice from a nearby community garden and freshly produced milk delivered to the doorstep by a local farm.
Lunch avocado salad
Typical dinner: rice and lentil curry.
Preparing home-made waffles.
Eating a mixed salad for dinner with the family.
Breakfast table – cheese, jam, butter and cut up fresh fruit
A typical family dinner: pasta, minced beef and organic tomato sauce.
Storing unused vegetables in the fridge.
Buying cheese from the farm shop.
Making summer rolls.
Serbian specialities – Rakija and mushrooms.
All green waste is used for garden compost.
Shamallow party – food for sharing and festivity.
Cooking chicken breast in the oven using thermometer.
Paying attention to discounts and price reductions when shopping.
Grocery bags in the car.
Pear tree from the garden -growing fruits and vegetables in the home garden is a common practice for many suburban households.
Washing lettuce picked from the garden.
Favourite sauce for the family.
Recipe book for the Bimby cooking robot, frequently used by the household.
Making sourdough bread at the weekend has become a family tradition.
Cooking fresh chard and filet mignon from AMAP (similar to Community Supported Agriculture).
Kitchen cabinet with utensils.
Preparing home-made pumpkin ravioli with mushroom sauce with the neighbour.
A typical healthy snack for the little girls: black cabbage cooked in the microwave.
Vegetables purchased in reusable paper bags to minimise the environmental impact.
Planning a traditional British Sunday lunch to enjoy with the family: joint of roast beef, Yorkshire pudding and roast potatoes.
Orange juice with superior quality brand.
Chickens for personal consumption of eggs and meat - in a rural household.
A typical weekday breakfast - salami and cheese.
Family shopping list.
Shopping big quantities of local dairy products in a farm shop.
English whole milk from the household fridge – various quality logos on the packaging but not so relevant for purchasing decisions.
Shopping basket with common food products.
Slicing machine for cured meat and salami for home use.
Organic spelt flour, a great ancestor of modern wheat, displayed with pride.
A good kitchen space and proper equipment are essential for cooking.