Packed lunch boxes ready for kindergarten, with sandwiches, yoghurt, fruit and waffles
Organic mozzarella on special offer due to expiry date. A perfect purchase to help reduce food waste!
Organic food.
Organic imported tea.
AMAP (similar to Community Supported Agriculture) vegetable baskets.
Keeping old bread to feed the two backyard chickens.
Growing vegetables and herbs in home garden - in a rural household.
Cooking a gratin with home-grown courgettes.
Weekly meal planner for the household.
Organic spelt flour, a great ancestor of modern wheat, displayed with pride.
Buying cheese from the farm shop.
Salad is commonly served at lunch and dinner time.
The household contemplating whether to buy organic white potatoes at the supermarket. As their look wasn’t convincing they didn’t buy them.
Family fridge.
A typical family dinner: pasta, minced beef and organic tomato sauce.
No leftovers – with 2 little children it is almost a miracle!
Slicing machine for cured meat and salami for home use.
A mother is sharpening her knife before cooking sausages, mashed potatoes and kraut.
Lunch is finished.
Vegetable garden, with herbs and flowers.
This authentic PDO Grana Padano cheese is good value for money!
Garden BBQ, with fire grilled sausages and corn on the cob, is a summer tradition with the kids.
A typical weekend breakfast with pancakes, fruits and berries.
Eating fresh soup every day is a tradition for this household – it’s good for your health and is tasty!
Storing unused vegetables in the fridge.
Seasonal berries for dessert.
Preparing a family meal.
Organic healthy food is particularly important for our children.
Ploughman’s lunch with fresh fruit and vegetables, fine quality British cheeses and home-made chutneys.
Preparing a vegetarian Bolognese for dinner.
Preparing a typical dinner and eating with the family: lemon-oregano chicken with veggies.
Buying organic Demeter potatoes from the farm shop.
Preparing dinner with organic products.
Organic and fair trade food products in the kitchen
Favourite sauce for the family.
Shopping with vouchers to save money.
Gluten-free bean pasta is a typically consumed product for this vegan household. The nutritional content of high-protein and low carb is a key factor, but organic and non-GMO attributes are also important.
Typical pastry (projara) served for breakfast or dinner.
Family gathering for breakfast.
Food shopping by car.
Buying smoked mackerel is a typical practice for this household - the Scottish origin flag is what influenced their purchasing decision, despite different types of quality labels on the packaging.
Keeping all food leftovers for a later use.
Finishing a chicken and rice family dinner.
View from a street market on holiday in Austria.
Sharing dinner with the Senegalese household – a unique dish with red and white meat, eggs, cereals, vegetables and peanut butter.
Food storage – tea and spices.
Shopping big quantities of local dairy products in a farm shop.
Lasagna for dinner with the family.
Lacto-ovo vegetarian family’s starter: melon and apple juice.
Paying attention to discounts and price reductions when shopping.
Making summer rolls.
The kids help preparing breakfast on a Sunday morning: toasted bagels, butter and eggs.
The household is enrolled in ‘Hello Fresh’ – a recipe food box delivery service, to cook quick, easy, healthy and tasty meals, using pre-portioned fresh seasonal ingredients.
Vegetables for cooking.
Dinner leftovers – pasta and vegetable sauce.
Buying organic potatoes in a paper bag - example of responsible consumption.
Buying organic food products at the supermarket.
Purchasing big quantities of yogurt in a discount store.
The principles of permaculture - one of the various articles consulted by the household.
How to harvest, cure and store onions - the importance of not wasting food.
A modern kitchen – in an urban household.
Buying organic fruits and vegetables from the farm shop.
Making your home-made jam is a fun way to spend some quality time with the kids at the weekend.
Orange juice with superior quality brand.
British free-range eggs found in the household cupboard. No specific knowledge of the British Lion mark.
Typical dinner for the parents: halloumi, cabbage, potatoes and pomegranate sauce.
Shamallow party – food for sharing and festivity.
Cacao - organic and fair trade.
Keeping some laying hens in the back garden means we can enjoy some wonderful fresh organic eggs.
Organic red kidney beans found in the household cupboard. The retailer own branding of organic tends to be more visible than actual organic certifications.
Organic food.
British pork sausages with Red Tractor Label purchased at supermarket. The household became more aware of the logo on British food products.
A typical weekend breakfast– rolls with cheese and ham.
Recycling biodegradable food waste in the designated green bags.
Children cooking pasta.
Noticing the Red Tractor (UK’s leading farm and quality assurance scheme) marketing campaign at the supermarket.
Typical shopping at the discount store.
A typical weekday breakfast.
A typical weekday breakfast - salami and cheese.
Using own compost in the garden - peelings and egg shells.
Cooking chicken breast in the oven using thermometer.
This electric whisk is a kitchen essential for this household to meet every dessert baking need.
Typical Serbian sweets – home-made jam and stewed fruit, prepared in autumn.
Planning a traditional British Sunday lunch to enjoy with the family: joint of roast beef, Yorkshire pudding and roast potatoes.
Organic and palm-oil free are important attributes for this household.
In season fruit shopping at wholesale market.
Halal sausage.
Reflecting on the chocolate packaging and its authentic dimension: "My appearance, my taste and my weight can vary. Like you I am not perfect, like you I am unique".
Lunch at workplace canteen.
Home-made pizza roll for the family.
Fresh, local and organic beverages from the fridge: organic apple juice from a nearby community garden and freshly produced milk delivered to the doorstep by a local farm.
Recycling a baby food glass container with the kid.
Chickens for personal consumption of eggs and meat - in a rural household.
Local pork sausages bought from the farmers’ market.
Preparing traditional family meals: veggie potato and aubergine curry.
Lunch box with prepared food
Food shopping.
Buying vegetables at the farmers’ market.
Shopping at the market and reuse of plastic bags.
Typical lunch or dinner: White meat such as chicken
A typical packed lunch for the adults of the family: sandwiches, salad and carrot sticks.
Corn cakes labelled free from artificial colors, flavors, preservatives, GMO and cholesterol
The labels on the bread and cheese indicate that they are produced in Serbia
A typical meal for the family: mackerel in tomato sauce with bread.
Making strawberry jam.
Snack time for children – yoghurt and juice.
The table is set for dinner – soup is ready.
Ice cream and toy.
A great way for recycling glass jars is washing them and reusing them for storing home-made jam, chutney and pickles.
Cooking pot.
Food shopping – fruits, vegetables and bread without plastic bags.
A typical weekend breakfast.
A typical salad on the dinner table.
Growing tomatoes in the backyard.
Summer breakfast in the garden with family visiting.
Shopping basket with common food products.
Grocery bags in the car.
Home-made lasagna and salad for dinner.
A traditional and fun dinner for the little boy: frankfurter and bacon.
Typical breakfast consisting of fresh seasonal fruit salad with linseeds and yoghurt.
Handwritten food recipes - the preservation of culinary heritage.
PDO Beacon fell traditional Lancashire cheese is a treat for the household and perfect for salad. However, particular attention goes on checking nutrition labels.
Storing home-grown vegetables for later consumption.
Grilling meat while gathering with family and friends is a typical summer tradition.
Lunch avocado salad
Visiting a local food festival.
A good kitchen space and proper equipment are essential for cooking.
Typical breakfast: whole-grain chocolate cake.
Shopping list App used by the household.
Family shopping list.
Eating a mixed salad for dinner with the family.
Home-made preserves from fresh blackberries and tomatoes picked from own garden.
Making sourdough bread at the weekend has become a family tradition.
Recipe book for the Bimby cooking robot, frequently used by the household.
Kitchen cabinet with utensils.
English whole milk from the household fridge – various quality logos on the packaging but not so relevant for purchasing decisions.
Pear tree from the garden -growing fruits and vegetables in the home garden is a common practice for many suburban households.
Buying stone-ground wheat from an ethical purchasing group (GAS).
Food shopping – dairy products, fruits and vegetables.
Typical weekend lunch: mushroom risotto.
The weekend breakfast table is set.
Buying halal meat.
Buying unpacked local cheese at the market.
Buying organic food at the supermarket.
Buying Serbian specialities – prosciutto and ’Sljivovica’ plums brandy.
Breakfast table – cheese, jam, butter and cut up fresh fruit
Typical food shopping at the supermarket.
Organic food.
Frying fresh mackerel is a typical summer tradition in Norway!
Indian food was cooked for dinner at the weekend.
Selecting fresh produce from the local greengrocer.
A typical lunch for kids: pasta.
Hungarian butter to support domestic producers.
Making salad – taste is more important than appearance!
A favourite recipe by the household.
Preparing home-made waffles.
Typical stew with vegetables and meat, commonly served for lunch.
Cooking a pasta meal with vegetables from the market.
Fresh eggs from the backyard chickens and disposing food scraps to feed the chicken - a great example of circular economy.
Organic wine.
Serbian specialities – Rakija and mushrooms.
"A day without soup is a sad day" - Cooking vegetable soup for family lunch.
A typical dish for the household - whole baked fish with fresh tomatoes and lemons.
Washing lettuce picked from the garden.
School meals weekly planner for the kid.
Only the onions are organic, in this case purchased in the absence of other conventional onions.
Purchasing some local and artisan cheeses at the local market.
Preparing home-made pumpkin ravioli with mushroom sauce with the neighbour.
Recycling food waste.
Typical weekday dinner for the family and their kids: some rice, mackerel, tomatoes and ready-made meatballs with onions.
Fajitas evening with guests.
Baking bread with organic wholegrain spelt flour and caraway seeds is a family tradition.
Fair trade coffee from a small trustworthy association.
Preparing soup for dinner.
Checkout in discount store.
Coffee maker.
A modern Internet recipe book for practicality.
A full fridge for the household.
Using organic fresh ingredients for cooking Indian food.
Home-made bread using organic flour.
Family breakfast – a plate with toast and salami
Grocery list on the fridge: adding items throughout the week.
The convenience of online grocery shopping has become a typical practice for the household, to save time and reduce food waste.
Full fridge after big shopping.
Organic beetroot juice for the kids.
Cooking egg custard from scratch with vanilla beans.
Buying grated carrots, and other ready-to-eat vegetables, is more convenient and can save time – especially when the mother comes home late from work.
Serbian tea.
Organic rusk with numerous free-from labels: no sugar, no added salt, no palm oil.
Typical meal with cheese, pastry, ajvar, meat and salad.
Chickpeas from integrated agriculture bought in the supermarket.
Vegetables purchased in reusable paper bags to minimise the environmental impact.
Home-made fish nuggets are a typical meal for the whole household.
Sesame paste - organic, gluten-free and other labels.
Cooking together: aubergines with cheese and home-made pesto sauce, pasta with tomatoes and bacon.
Beautiful food in beautiful dishes - food is a culinary art!
Gluten-free quinoa spaghetti is a typically consumed product for this household.
Shopping at local market butcher.
Pancake party – cooking with kids and sharing food as part of the family gathering.
Mom’s famous home-made bread.
PGI melon enjoyed by the family.
Cooking fresh chard and filet mignon from AMAP (similar to Community Supported Agriculture).
A typical healthy snack for the little girls: black cabbage cooked in the microwave.
High quality chicken bought at a Slow Food Market.
Checking information about organic products.
Senegalese couscous typically used by the household.
Typical dinner: rice and lentil curry.
The kids are eating dinner: spaghetti, sausages and ketchup is their favourite!
Organic spelt pasta from the cupboard.
Vegetables and chicken - a typical dish in urban areas.
Foraging for blackberries is an enjoyable way to spend a sunny afternoon with the husband. A delicious treat and perfect for making jam.
Vacuum sealing corn to store in the freezer.
Getting dinner ready: mixing noodles in the pot.
Quality apples picked from grandparents’ garden.
Organic cream with four different organic certification schemes!
Food storage – pasta, cookies and other food packages.
Kitchen equipment - this large casserole is perfect for enjoying dishes with friends and gathering around a 5 kg of meat!
Living by the coast means the household can visit the local fishmonger for some fresh fish.
All green waste is used for garden compost.
Typical Serbian farmers’ market.
Cooking food for several days – stored in fridge.
Shopping cart and shopping list.
