Recycling food waste.
Eating a mixed salad for dinner with the family.
Getting dinner ready: mixing noodles in the pot.
The household contemplating whether to buy organic white potatoes at the supermarket. As their look wasn’t convincing they didn’t buy them.
Organic healthy food is particularly important for our children.
Sharing dinner with the Senegalese household – a unique dish with red and white meat, eggs, cereals, vegetables and peanut butter.
Lunch avocado salad
Vegetables for cooking.
Cooking together: aubergines with cheese and home-made pesto sauce, pasta with tomatoes and bacon.
In season fruit shopping at wholesale market.
Organic rusk with numerous free-from labels: no sugar, no added salt, no palm oil.
A full fridge for the household.
Typical Serbian sweets – home-made jam and stewed fruit, prepared in autumn.
Shopping at the market and reuse of plastic bags.
Typical weekday dinner for the family and their kids: some rice, mackerel, tomatoes and ready-made meatballs with onions.
Home-made lasagna and salad for dinner.
Beautiful food in beautiful dishes - food is a culinary art!
Snack time for children – yoghurt and juice.
Preparing traditional family meals: veggie potato and aubergine curry.
Growing tomatoes in the backyard.
Recipe book for the Bimby cooking robot, frequently used by the household.
Foraging for blackberries is an enjoyable way to spend a sunny afternoon with the husband. A delicious treat and perfect for making jam.
A great way for recycling glass jars is washing them and reusing them for storing home-made jam, chutney and pickles.
Dinner leftovers – pasta and vegetable sauce.
Food storage – pasta, cookies and other food packages.
Frying fresh mackerel is a typical summer tradition in Norway!
Grocery bags in the car.
Family shopping list.
Typical breakfast: whole-grain chocolate cake.
Fresh, local and organic beverages from the fridge: organic apple juice from a nearby community garden and freshly produced milk delivered to the doorstep by a local farm.
Weekly meal planner for the household.
AMAP (similar to Community Supported Agriculture) vegetable baskets.
No leftovers – with 2 little children it is almost a miracle!
Growing vegetables and herbs in home garden - in a rural household.
A typical weekend breakfast with pancakes, fruits and berries.
Lunch is finished.
High quality chicken bought at a Slow Food Market.
Packed lunch boxes ready for kindergarten, with sandwiches, yoghurt, fruit and waffles
Buying halal meat.
Checking information about organic products.
Buying Serbian specialities – prosciutto and ’Sljivovica’ plums brandy.
British free-range eggs found in the household cupboard. No specific knowledge of the British Lion mark.
A traditional and fun dinner for the little boy: frankfurter and bacon.
Organic mozzarella on special offer due to expiry date. A perfect purchase to help reduce food waste!
Typical breakfast consisting of fresh seasonal fruit salad with linseeds and yoghurt.
Fresh eggs from the backyard chickens and disposing food scraps to feed the chicken - a great example of circular economy.
The principles of permaculture - one of the various articles consulted by the household.
Finishing a chicken and rice family dinner.
View from a street market on holiday in Austria.
Keeping old bread to feed the two backyard chickens.
Orange juice with superior quality brand.
Chickens for personal consumption of eggs and meat - in a rural household.
Food shopping by car.
Organic red kidney beans found in the household cupboard. The retailer own branding of organic tends to be more visible than actual organic certifications.
Pear tree from the garden -growing fruits and vegetables in the home garden is a common practice for many suburban households.
Cooking food for several days – stored in fridge.
Using own compost in the garden - peelings and egg shells.
Making summer rolls.
Preparing a typical dinner and eating with the family: lemon-oregano chicken with veggies.
Quality apples picked from grandparents’ garden.
Recycling a baby food glass container with the kid.
Typical shopping at the discount store.
Serbian specialities – Rakija and mushrooms.
Making sourdough bread at the weekend has become a family tradition.
Making salad – taste is more important than appearance!
Typical dinner: rice and lentil curry.
Indian food was cooked for dinner at the weekend.
Organic and palm-oil free are important attributes for this household.
A typical weekend breakfast– rolls with cheese and ham.
Paying attention to discounts and price reductions when shopping.
Kitchen cabinet with utensils.
The labels on the bread and cheese indicate that they are produced in Serbia
Purchasing some local and artisan cheeses at the local market.
Shopping basket with common food products.
Organic beetroot juice for the kids.
Using organic fresh ingredients for cooking Indian food.
Grocery list on the fridge: adding items throughout the week.
Cooking a gratin with home-grown courgettes.
Buying vegetables at the farmers’ market.
Buying unpacked local cheese at the market.
Keeping all food leftovers for a later use.
Organic spelt flour, a great ancestor of modern wheat, displayed with pride.
Chickpeas from integrated agriculture bought in the supermarket.
The convenience of online grocery shopping has become a typical practice for the household, to save time and reduce food waste.
Buying organic fruits and vegetables from the farm shop.
How to harvest, cure and store onions - the importance of not wasting food.
Typical food shopping at the supermarket.
Shopping cart and shopping list.
Vegetable garden, with herbs and flowers.
Vegetables purchased in reusable paper bags to minimise the environmental impact.
A typical weekday breakfast.
Planning a traditional British Sunday lunch to enjoy with the family: joint of roast beef, Yorkshire pudding and roast potatoes.
Vegetables and chicken - a typical dish in urban areas.
A typical salad on the dinner table.
Fair trade coffee from a small trustworthy association.
Recycling biodegradable food waste in the designated green bags.
Seasonal berries for dessert.
This electric whisk is a kitchen essential for this household to meet every dessert baking need.
Lunch box with prepared food
Only the onions are organic, in this case purchased in the absence of other conventional onions.
A typical weekend breakfast.
Home-made pizza roll for the family.
A good kitchen space and proper equipment are essential for cooking.
School meals weekly planner for the kid.
PDO Beacon fell traditional Lancashire cheese is a treat for the household and perfect for salad. However, particular attention goes on checking nutrition labels.
Preparing a vegetarian Bolognese for dinner.
Keeping some laying hens in the back garden means we can enjoy some wonderful fresh organic eggs.
Buying cheese from the farm shop.
Food storage – tea and spices.
The table is set for dinner – soup is ready.
Ice cream and toy.
Food shopping – dairy products, fruits and vegetables.
Buying stone-ground wheat from an ethical purchasing group (GAS).
Cooking a pasta meal with vegetables from the market.
Cooking egg custard from scratch with vanilla beans.
Garden BBQ, with fire grilled sausages and corn on the cob, is a summer tradition with the kids.
Breakfast table – cheese, jam, butter and cut up fresh fruit
Typical stew with vegetables and meat, commonly served for lunch.
A typical family dinner: pasta, minced beef and organic tomato sauce.
A typical packed lunch for the adults of the family: sandwiches, salad and carrot sticks.
Salad is commonly served at lunch and dinner time.
A mother is sharpening her knife before cooking sausages, mashed potatoes and kraut.
Mom’s famous home-made bread.
Visiting a local food festival.
Reflecting on the chocolate packaging and its authentic dimension: "My appearance, my taste and my weight can vary. Like you I am not perfect, like you I am unique".
All green waste is used for garden compost.
Buying organic Demeter potatoes from the farm shop.
Hungarian butter to support domestic producers.
Family gathering for breakfast.
English whole milk from the household fridge – various quality logos on the packaging but not so relevant for purchasing decisions.
Lunch at workplace canteen.
Slicing machine for cured meat and salami for home use.
Buying organic potatoes in a paper bag - example of responsible consumption.
Senegalese couscous typically used by the household.
Buying organic food at the supermarket.
Baking bread with organic wholegrain spelt flour and caraway seeds is a family tradition.
PGI melon enjoyed by the family.
A typical dish for the household - whole baked fish with fresh tomatoes and lemons.
A modern kitchen – in an urban household.
Organic cream with four different organic certification schemes!
Cooking chicken breast in the oven using thermometer.
Making strawberry jam.
Eating fresh soup every day is a tradition for this household – it’s good for your health and is tasty!
Handwritten food recipes - the preservation of culinary heritage.
Corn cakes labelled free from artificial colors, flavors, preservatives, GMO and cholesterol
Buying grated carrots, and other ready-to-eat vegetables, is more convenient and can save time – especially when the mother comes home late from work.
The household is enrolled in ‘Hello Fresh’ – a recipe food box delivery service, to cook quick, easy, healthy and tasty meals, using pre-portioned fresh seasonal ingredients.
Shopping list App used by the household.
Checkout in discount store.
Preparing home-made waffles.
Home-made bread using organic flour.
Home-made preserves from fresh blackberries and tomatoes picked from own garden.
Shopping big quantities of local dairy products in a farm shop.
British pork sausages with Red Tractor Label purchased at supermarket. The household became more aware of the logo on British food products.
Selecting fresh produce from the local greengrocer.
Storing unused vegetables in the fridge.
Typical dinner for the parents: halloumi, cabbage, potatoes and pomegranate sauce.
Favourite sauce for the family.
Vacuum sealing corn to store in the freezer.
Local pork sausages bought from the farmers’ market.
The kids are eating dinner: spaghetti, sausages and ketchup is their favourite!
Shopping at local market butcher.
A typical healthy snack for the little girls: black cabbage cooked in the microwave.
Children cooking pasta.
Grilling meat while gathering with family and friends is a typical summer tradition.
A typical weekday breakfast - salami and cheese.
Summer breakfast in the garden with family visiting.
A typical lunch for kids: pasta.
Gluten-free bean pasta is a typically consumed product for this vegan household. The nutritional content of high-protein and low carb is a key factor, but organic and non-GMO attributes are also important.
Cacao - organic and fair trade.
Typical weekend lunch: mushroom risotto.
Fajitas evening with guests.
Organic spelt pasta from the cupboard.
Pancake party – cooking with kids and sharing food as part of the family gathering.
Buying smoked mackerel is a typical practice for this household - the Scottish origin flag is what influenced their purchasing decision, despite different types of quality labels on the packaging.
Preparing soup for dinner.
Food shopping – fruits, vegetables and bread without plastic bags.
Preparing home-made pumpkin ravioli with mushroom sauce with the neighbour.
Buying organic food products at the supermarket.
Typical lunch or dinner: White meat such as chicken
Lasagna for dinner with the family.
Noticing the Red Tractor (UK’s leading farm and quality assurance scheme) marketing campaign at the supermarket.
Purchasing big quantities of yogurt in a discount store.
Typical meal with cheese, pastry, ajvar, meat and salad.
Organic and fair trade food products in the kitchen
Preparing dinner with organic products.
Gluten-free quinoa spaghetti is a typically consumed product for this household.
Lacto-ovo vegetarian family’s starter: melon and apple juice.
The kids help preparing breakfast on a Sunday morning: toasted bagels, butter and eggs.
Storing home-grown vegetables for later consumption.
Making your home-made jam is a fun way to spend some quality time with the kids at the weekend.
Organic imported tea.
The weekend breakfast table is set.
"A day without soup is a sad day" - Cooking vegetable soup for family lunch.
Typical pastry (projara) served for breakfast or dinner.
Home-made fish nuggets are a typical meal for the whole household.
Sesame paste - organic, gluten-free and other labels.
Kitchen equipment - this large casserole is perfect for enjoying dishes with friends and gathering around a 5 kg of meat!
Washing lettuce picked from the garden.
Shopping with vouchers to save money.
A typical meal for the family: mackerel in tomato sauce with bread.
Ploughman’s lunch with fresh fruit and vegetables, fine quality British cheeses and home-made chutneys.
Family breakfast – a plate with toast and salami
Typical Serbian farmers’ market.
Living by the coast means the household can visit the local fishmonger for some fresh fish.
This authentic PDO Grana Padano cheese is good value for money!
Cooking fresh chard and filet mignon from AMAP (similar to Community Supported Agriculture).
Shamallow party – food for sharing and festivity.
A favourite recipe by the household.
Preparing a family meal.
Full fridge after big shopping.
A modern Internet recipe book for practicality.