Seasonal berries for dessert.
Lacto-ovo vegetarian family’s starter: melon and apple juice.
Local pork sausages bought from the farmers’ market.
Typical pastry (projara) served for breakfast or dinner.
Living by the coast means the household can visit the local fishmonger for some fresh fish.
Preparing traditional family meals: veggie potato and aubergine curry.
Handwritten food recipes - the preservation of culinary heritage.
Children cooking pasta.
Preparing home-made pumpkin ravioli with mushroom sauce with the neighbour.
Reflecting on the chocolate packaging and its authentic dimension: "My appearance, my taste and my weight can vary. Like you I am not perfect, like you I am unique".
Growing vegetables and herbs in home garden - in a rural household.
A typical dish for the household - whole baked fish with fresh tomatoes and lemons.
Growing tomatoes in the backyard.
Food shopping – dairy products, fruits and vegetables.
Sesame paste - organic, gluten-free and other labels.
Cooking egg custard from scratch with vanilla beans.
The household is enrolled in ‘Hello Fresh’ – a recipe food box delivery service, to cook quick, easy, healthy and tasty meals, using pre-portioned fresh seasonal ingredients.
Organic rusk with numerous free-from labels: no sugar, no added salt, no palm oil.
Quality apples picked from grandparents’ garden.
Vegetables purchased in reusable paper bags to minimise the environmental impact.
Recipe book for the Bimby cooking robot, frequently used by the household.
Home-made pizza roll for the family.
Preparing dinner with organic products.
Getting dinner ready: mixing noodles in the pot.
Storing unused vegetables in the fridge.
Snack time for children – yoghurt and juice.
Making sourdough bread at the weekend has become a family tradition.
Eating a mixed salad for dinner with the family.
Purchasing big quantities of yogurt in a discount store.
Gluten-free bean pasta is a typically consumed product for this vegan household. The nutritional content of high-protein and low carb is a key factor, but organic and non-GMO attributes are also important.
Shopping basket with common food products.
A typical packed lunch for the adults of the family: sandwiches, salad and carrot sticks.
Summer breakfast in the garden with family visiting.
Storing home-grown vegetables for later consumption.
Food storage – tea and spices.
Favourite sauce for the family.
Grilling meat while gathering with family and friends is a typical summer tradition.
Home-made fish nuggets are a typical meal for the whole household.
Selecting fresh produce from the local greengrocer.
Buying grated carrots, and other ready-to-eat vegetables, is more convenient and can save time – especially when the mother comes home late from work.
Kitchen equipment - this large casserole is perfect for enjoying dishes with friends and gathering around a 5 kg of meat!
Gluten-free quinoa spaghetti is a typically consumed product for this household.
No leftovers – with 2 little children it is almost a miracle!
High quality chicken bought at a Slow Food Market.
Buying stone-ground wheat from an ethical purchasing group (GAS).
Cooking a pasta meal with vegetables from the market.
A good kitchen space and proper equipment are essential for cooking.
Baking bread with organic wholegrain spelt flour and caraway seeds is a family tradition.
Frying fresh mackerel is a typical summer tradition in Norway!
Orange juice with superior quality brand.
Typical breakfast consisting of fresh seasonal fruit salad with linseeds and yoghurt.
Breakfast table – cheese, jam, butter and cut up fresh fruit
Visiting a local food festival.
Paying attention to discounts and price reductions when shopping.
A modern kitchen – in an urban household.
Typical stew with vegetables and meat, commonly served for lunch.
The kids are eating dinner: spaghetti, sausages and ketchup is their favourite!
A typical weekend breakfast with pancakes, fruits and berries.
Keeping some laying hens in the back garden means we can enjoy some wonderful fresh organic eggs.
Lunch box with prepared food
The table is set for dinner – soup is ready.
Shamallow party – food for sharing and festivity.
Typical Serbian farmers’ market.
Cooking fresh chard and filet mignon from AMAP (similar to Community Supported Agriculture).
A favourite recipe by the household.
Preparing soup for dinner.
Fresh eggs from the backyard chickens and disposing food scraps to feed the chicken - a great example of circular economy.
Vegetable garden, with herbs and flowers.
Ice cream and toy.
PGI melon enjoyed by the family.
Lunch is finished.
Foraging for blackberries is an enjoyable way to spend a sunny afternoon with the husband. A delicious treat and perfect for making jam.
Grocery bags in the car.
"A day without soup is a sad day" - Cooking vegetable soup for family lunch.
Buying vegetables at the farmers’ market.
Typical food shopping at the supermarket.
The household contemplating whether to buy organic white potatoes at the supermarket. As their look wasn’t convincing they didn’t buy them.
Organic beetroot juice for the kids.
Buying cheese from the farm shop.
Fresh, local and organic beverages from the fridge: organic apple juice from a nearby community garden and freshly produced milk delivered to the doorstep by a local farm.
Organic cream with four different organic certification schemes!
British free-range eggs found in the household cupboard. No specific knowledge of the British Lion mark.
Shopping at the market and reuse of plastic bags.
Making salad – taste is more important than appearance!
Food shopping – fruits, vegetables and bread without plastic bags.
Eating fresh soup every day is a tradition for this household – it’s good for your health and is tasty!
Indian food was cooked for dinner at the weekend.
Checkout in discount store.
Washing lettuce picked from the garden.
A typical weekday breakfast.
Buying organic Demeter potatoes from the farm shop.
A modern Internet recipe book for practicality.
Corn cakes labelled free from artificial colors, flavors, preservatives, GMO and cholesterol
Cooking chicken breast in the oven using thermometer.
Buying Serbian specialities – prosciutto and ’Sljivovica’ plums brandy.
Fajitas evening with guests.
A full fridge for the household.
Pancake party – cooking with kids and sharing food as part of the family gathering.
Fair trade coffee from a small trustworthy association.
Typical dinner for the parents: halloumi, cabbage, potatoes and pomegranate sauce.
Chickens for personal consumption of eggs and meat - in a rural household.
Checking information about organic products.
Lunch avocado salad
AMAP (similar to Community Supported Agriculture) vegetable baskets.
Shopping cart and shopping list.
Serbian specialities – Rakija and mushrooms.
Making strawberry jam.
Lasagna for dinner with the family.
Family gathering for breakfast.
The kids help preparing breakfast on a Sunday morning: toasted bagels, butter and eggs.
Weekly meal planner for the household.
Shopping list App used by the household.
Buying organic food products at the supermarket.
A typical salad on the dinner table.
A typical weekday breakfast - salami and cheese.
A great way for recycling glass jars is washing them and reusing them for storing home-made jam, chutney and pickles.
Dinner leftovers – pasta and vegetable sauce.
Buying smoked mackerel is a typical practice for this household - the Scottish origin flag is what influenced their purchasing decision, despite different types of quality labels on the packaging.
In season fruit shopping at wholesale market.
Preparing a vegetarian Bolognese for dinner.
Ploughman’s lunch with fresh fruit and vegetables, fine quality British cheeses and home-made chutneys.
Organic red kidney beans found in the household cupboard. The retailer own branding of organic tends to be more visible than actual organic certifications.
Organic and palm-oil free are important attributes for this household.
Typical breakfast: whole-grain chocolate cake.
Food storage – pasta, cookies and other food packages.
A mother is sharpening her knife before cooking sausages, mashed potatoes and kraut.
Shopping at local market butcher.
Buying organic fruits and vegetables from the farm shop.
The labels on the bread and cheese indicate that they are produced in Serbia
Purchasing some local and artisan cheeses at the local market.
School meals weekly planner for the kid.
How to harvest, cure and store onions - the importance of not wasting food.
Typical meal with cheese, pastry, ajvar, meat and salad.
Pear tree from the garden -growing fruits and vegetables in the home garden is a common practice for many suburban households.
Organic mozzarella on special offer due to expiry date. A perfect purchase to help reduce food waste!
Hungarian butter to support domestic producers.
Sharing dinner with the Senegalese household – a unique dish with red and white meat, eggs, cereals, vegetables and peanut butter.
Cooking together: aubergines with cheese and home-made pesto sauce, pasta with tomatoes and bacon.
Garden BBQ, with fire grilled sausages and corn on the cob, is a summer tradition with the kids.
Finishing a chicken and rice family dinner.
Home-made lasagna and salad for dinner.
Cooking a gratin with home-grown courgettes.
Cacao - organic and fair trade.
View from a street market on holiday in Austria.
A typical family dinner: pasta, minced beef and organic tomato sauce.
Typical weekday dinner for the family and their kids: some rice, mackerel, tomatoes and ready-made meatballs with onions.
The convenience of online grocery shopping has become a typical practice for the household, to save time and reduce food waste.
Cooking food for several days – stored in fridge.
Chickpeas from integrated agriculture bought in the supermarket.
Senegalese couscous typically used by the household.
British pork sausages with Red Tractor Label purchased at supermarket. The household became more aware of the logo on British food products.
Preparing a typical dinner and eating with the family: lemon-oregano chicken with veggies.
Organic imported tea.
This electric whisk is a kitchen essential for this household to meet every dessert baking need.
Using own compost in the garden - peelings and egg shells.
Shopping with vouchers to save money.
Beautiful food in beautiful dishes - food is a culinary art!
Organic spelt flour, a great ancestor of modern wheat, displayed with pride.
Typical lunch or dinner: White meat such as chicken
Preparing a family meal.
Preparing home-made waffles.
All green waste is used for garden compost.
Mom’s famous home-made bread.
Noticing the Red Tractor (UK’s leading farm and quality assurance scheme) marketing campaign at the supermarket.
Keeping all food leftovers for a later use.
Making your home-made jam is a fun way to spend some quality time with the kids at the weekend.
Buying organic food at the supermarket.
Typical shopping at the discount store.
Organic and fair trade food products in the kitchen
Packed lunch boxes ready for kindergarten, with sandwiches, yoghurt, fruit and waffles
Vegetables for cooking.
Buying halal meat.
Recycling a baby food glass container with the kid.
A traditional and fun dinner for the little boy: frankfurter and bacon.
Typical Serbian sweets – home-made jam and stewed fruit, prepared in autumn.
PDO Beacon fell traditional Lancashire cheese is a treat for the household and perfect for salad. However, particular attention goes on checking nutrition labels.
A typical meal for the family: mackerel in tomato sauce with bread.
Planning a traditional British Sunday lunch to enjoy with the family: joint of roast beef, Yorkshire pudding and roast potatoes.
Family breakfast – a plate with toast and salami
Salad is commonly served at lunch and dinner time.
Kitchen cabinet with utensils.
Vacuum sealing corn to store in the freezer.
Lunch at workplace canteen.
Home-made preserves from fresh blackberries and tomatoes picked from own garden.
Making summer rolls.
Organic healthy food is particularly important for our children.
Organic spelt pasta from the cupboard.
The principles of permaculture - one of the various articles consulted by the household.
Grocery list on the fridge: adding items throughout the week.
Typical dinner: rice and lentil curry.
A typical weekend breakfast– rolls with cheese and ham.
Recycling biodegradable food waste in the designated green bags.
Full fridge after big shopping.
Only the onions are organic, in this case purchased in the absence of other conventional onions.
A typical lunch for kids: pasta.
Buying organic potatoes in a paper bag - example of responsible consumption.
Food shopping by car.
Shopping big quantities of local dairy products in a farm shop.
Buying unpacked local cheese at the market.
The weekend breakfast table is set.
English whole milk from the household fridge – various quality logos on the packaging but not so relevant for purchasing decisions.
A typical weekend breakfast.
Vegetables and chicken - a typical dish in urban areas.
Slicing machine for cured meat and salami for home use.
Using organic fresh ingredients for cooking Indian food.
A typical healthy snack for the little girls: black cabbage cooked in the microwave.
Home-made bread using organic flour.
Recycling food waste.
This authentic PDO Grana Padano cheese is good value for money!
Typical weekend lunch: mushroom risotto.
Family shopping list.
Keeping old bread to feed the two backyard chickens.