Home-made preserves from fresh blackberries and tomatoes picked from own garden.
Shopping with vouchers to save money.
"A day without soup is a sad day" - Cooking vegetable soup for family lunch.
Making summer rolls.
Baking bread with organic wholegrain spelt flour and caraway seeds is a family tradition.
Lunch is finished.
Checkout in discount store.
Shopping basket with common food products.
Breakfast table – cheese, jam, butter and cut up fresh fruit
Organic mozzarella on special offer due to expiry date. A perfect purchase to help reduce food waste!
Typical stew with vegetables and meat, commonly served for lunch.
Cooking a pasta meal with vegetables from the market.
Organic beetroot juice for the kids.
Sesame paste - organic, gluten-free and other labels.
Preparing home-made pumpkin ravioli with mushroom sauce with the neighbour.
A typical weekend breakfast– rolls with cheese and ham.
PGI melon enjoyed by the family.
Fresh eggs from the backyard chickens and disposing food scraps to feed the chicken - a great example of circular economy.
Typical breakfast consisting of fresh seasonal fruit salad with linseeds and yoghurt.
Using organic fresh ingredients for cooking Indian food.
Purchasing some local and artisan cheeses at the local market.
A favourite recipe by the household.
Vegetables purchased in reusable paper bags to minimise the environmental impact.
English whole milk from the household fridge – various quality logos on the packaging but not so relevant for purchasing decisions.
Full fridge after big shopping.
The table is set for dinner – soup is ready.
The convenience of online grocery shopping has become a typical practice for the household, to save time and reduce food waste.
Corn cakes labelled free from artificial colors, flavors, preservatives, GMO and cholesterol
Ice cream and toy.
Organic imported tea.
Dinner leftovers – pasta and vegetable sauce.
Vegetable garden, with herbs and flowers.
Lunch at workplace canteen.
Pancake party – cooking with kids and sharing food as part of the family gathering.
Recycling food waste.
Home-made pizza roll for the family.
Buying smoked mackerel is a typical practice for this household - the Scottish origin flag is what influenced their purchasing decision, despite different types of quality labels on the packaging.
Food storage – tea and spices.
Shopping at local market butcher.
Summer breakfast in the garden with family visiting.
Typical Serbian farmers’ market.
Keeping some laying hens in the back garden means we can enjoy some wonderful fresh organic eggs.
Lasagna for dinner with the family.
A typical weekday breakfast.
Frying fresh mackerel is a typical summer tradition in Norway!
A modern Internet recipe book for practicality.
Food storage – pasta, cookies and other food packages.
Kitchen equipment - this large casserole is perfect for enjoying dishes with friends and gathering around a 5 kg of meat!
Pear tree from the garden -growing fruits and vegetables in the home garden is a common practice for many suburban households.
Typical dinner for the parents: halloumi, cabbage, potatoes and pomegranate sauce.
Garden BBQ, with fire grilled sausages and corn on the cob, is a summer tradition with the kids.
The labels on the bread and cheese indicate that they are produced in Serbia
Organic cream with four different organic certification schemes!
Food shopping by car.
Buying organic potatoes in a paper bag - example of responsible consumption.
Visiting a local food festival.
A good kitchen space and proper equipment are essential for cooking.
Hungarian butter to support domestic producers.
Preparing a family meal.
Slicing machine for cured meat and salami for home use.
The kids help preparing breakfast on a Sunday morning: toasted bagels, butter and eggs.
Recycling a baby food glass container with the kid.
Typical Serbian sweets – home-made jam and stewed fruit, prepared in autumn.
Storing home-grown vegetables for later consumption.
Preparing traditional family meals: veggie potato and aubergine curry.
Home-made bread using organic flour.
The kids are eating dinner: spaghetti, sausages and ketchup is their favourite!
Sharing dinner with the Senegalese household – a unique dish with red and white meat, eggs, cereals, vegetables and peanut butter.
A typical family dinner: pasta, minced beef and organic tomato sauce.
School meals weekly planner for the kid.
A typical weekday breakfast - salami and cheese.
Kitchen cabinet with utensils.
Growing tomatoes in the backyard.
Grocery list on the fridge: adding items throughout the week.
Typical food shopping at the supermarket.
Handwritten food recipes - the preservation of culinary heritage.
How to harvest, cure and store onions - the importance of not wasting food.
Recycling biodegradable food waste in the designated green bags.
The household contemplating whether to buy organic white potatoes at the supermarket. As their look wasn’t convincing they didn’t buy them.
A full fridge for the household.
A typical lunch for kids: pasta.
The weekend breakfast table is set.
Organic and palm-oil free are important attributes for this household.
Orange juice with superior quality brand.
Gluten-free bean pasta is a typically consumed product for this vegan household. The nutritional content of high-protein and low carb is a key factor, but organic and non-GMO attributes are also important.
Buying unpacked local cheese at the market.
Local pork sausages bought from the farmers’ market.
Typical lunch or dinner: White meat such as chicken
Noticing the Red Tractor (UK’s leading farm and quality assurance scheme) marketing campaign at the supermarket.
Buying cheese from the farm shop.
Family shopping list.
Buying grated carrots, and other ready-to-eat vegetables, is more convenient and can save time – especially when the mother comes home late from work.
Vacuum sealing corn to store in the freezer.
Vegetables for cooking.
Fair trade coffee from a small trustworthy association.
Shopping list App used by the household.
Reflecting on the chocolate packaging and its authentic dimension: "My appearance, my taste and my weight can vary. Like you I am not perfect, like you I am unique".
A typical meal for the family: mackerel in tomato sauce with bread.
Getting dinner ready: mixing noodles in the pot.
Cooking chicken breast in the oven using thermometer.
Lunch avocado salad
Fajitas evening with guests.
Buying stone-ground wheat from an ethical purchasing group (GAS).
Family breakfast – a plate with toast and salami
A traditional and fun dinner for the little boy: frankfurter and bacon.
Preparing home-made waffles.
Packed lunch boxes ready for kindergarten, with sandwiches, yoghurt, fruit and waffles
Purchasing big quantities of yogurt in a discount store.
Organic spelt pasta from the cupboard.
High quality chicken bought at a Slow Food Market.
Chickens for personal consumption of eggs and meat - in a rural household.
Buying organic fruits and vegetables from the farm shop.
A typical weekend breakfast.
This authentic PDO Grana Padano cheese is good value for money!
Typical shopping at the discount store.
Eating fresh soup every day is a tradition for this household – it’s good for your health and is tasty!
Fresh, local and organic beverages from the fridge: organic apple juice from a nearby community garden and freshly produced milk delivered to the doorstep by a local farm.
Cooking a gratin with home-grown courgettes.
Buying halal meat.
Making sourdough bread at the weekend has become a family tradition.
Using own compost in the garden - peelings and egg shells.
Cooking together: aubergines with cheese and home-made pesto sauce, pasta with tomatoes and bacon.
Gluten-free quinoa spaghetti is a typically consumed product for this household.
Buying organic food at the supermarket.
Vegetables and chicken - a typical dish in urban areas.
Preparing dinner with organic products.
A modern kitchen – in an urban household.
Senegalese couscous typically used by the household.
British free-range eggs found in the household cupboard. No specific knowledge of the British Lion mark.
A typical healthy snack for the little girls: black cabbage cooked in the microwave.
A mother is sharpening her knife before cooking sausages, mashed potatoes and kraut.
Indian food was cooked for dinner at the weekend.
A typical packed lunch for the adults of the family: sandwiches, salad and carrot sticks.
Shamallow party – food for sharing and festivity.
Cooking egg custard from scratch with vanilla beans.
Washing lettuce picked from the garden.
Chickpeas from integrated agriculture bought in the supermarket.
Organic rusk with numerous free-from labels: no sugar, no added salt, no palm oil.
Serbian specialities – Rakija and mushrooms.
Typical dinner: rice and lentil curry.
Keeping all food leftovers for a later use.
Storing unused vegetables in the fridge.
Typical pastry (projara) served for breakfast or dinner.
This electric whisk is a kitchen essential for this household to meet every dessert baking need.
Typical weekday dinner for the family and their kids: some rice, mackerel, tomatoes and ready-made meatballs with onions.
Shopping big quantities of local dairy products in a farm shop.
AMAP (similar to Community Supported Agriculture) vegetable baskets.
Only the onions are organic, in this case purchased in the absence of other conventional onions.
Making your home-made jam is a fun way to spend some quality time with the kids at the weekend.
Food shopping – dairy products, fruits and vegetables.
Foraging for blackberries is an enjoyable way to spend a sunny afternoon with the husband. A delicious treat and perfect for making jam.
Beautiful food in beautiful dishes - food is a culinary art!
Organic healthy food is particularly important for our children.
No leftovers – with 2 little children it is almost a miracle!
Grilling meat while gathering with family and friends is a typical summer tradition.
All green waste is used for garden compost.
Keeping old bread to feed the two backyard chickens.
British pork sausages with Red Tractor Label purchased at supermarket. The household became more aware of the logo on British food products.
Lacto-ovo vegetarian family’s starter: melon and apple juice.
Organic spelt flour, a great ancestor of modern wheat, displayed with pride.
Favourite sauce for the family.
Organic red kidney beans found in the household cupboard. The retailer own branding of organic tends to be more visible than actual organic certifications.
Cooking food for several days – stored in fridge.
Food shopping – fruits, vegetables and bread without plastic bags.
A typical dish for the household - whole baked fish with fresh tomatoes and lemons.
Buying vegetables at the farmers’ market.
Recipe book for the Bimby cooking robot, frequently used by the household.
Preparing a vegetarian Bolognese for dinner.
Eating a mixed salad for dinner with the family.
In season fruit shopping at wholesale market.
Buying Serbian specialities – prosciutto and ’Sljivovica’ plums brandy.
A great way for recycling glass jars is washing them and reusing them for storing home-made jam, chutney and pickles.
Typical breakfast: whole-grain chocolate cake.
Seasonal berries for dessert.
Cacao - organic and fair trade.
Salad is commonly served at lunch and dinner time.
Growing vegetables and herbs in home garden - in a rural household.
The household is enrolled in ‘Hello Fresh’ – a recipe food box delivery service, to cook quick, easy, healthy and tasty meals, using pre-portioned fresh seasonal ingredients.
Paying attention to discounts and price reductions when shopping.
Typical meal with cheese, pastry, ajvar, meat and salad.
Lunch box with prepared food
Checking information about organic products.
Living by the coast means the household can visit the local fishmonger for some fresh fish.
Quality apples picked from grandparents’ garden.
Buying organic food products at the supermarket.
Shopping at the market and reuse of plastic bags.
The principles of permaculture - one of the various articles consulted by the household.
A typical weekend breakfast with pancakes, fruits and berries.
Grocery bags in the car.
Finishing a chicken and rice family dinner.
A typical salad on the dinner table.
Weekly meal planner for the household.
Snack time for children – yoghurt and juice.
Cooking fresh chard and filet mignon from AMAP (similar to Community Supported Agriculture).
Children cooking pasta.
Making salad – taste is more important than appearance!
Selecting fresh produce from the local greengrocer.
Making strawberry jam.
Mom’s famous home-made bread.
View from a street market on holiday in Austria.
Preparing a typical dinner and eating with the family: lemon-oregano chicken with veggies.
Planning a traditional British Sunday lunch to enjoy with the family: joint of roast beef, Yorkshire pudding and roast potatoes.
Buying organic Demeter potatoes from the farm shop.
Family gathering for breakfast.
Preparing soup for dinner.
Typical weekend lunch: mushroom risotto.
Ploughman’s lunch with fresh fruit and vegetables, fine quality British cheeses and home-made chutneys.
PDO Beacon fell traditional Lancashire cheese is a treat for the household and perfect for salad. However, particular attention goes on checking nutrition labels.
Home-made fish nuggets are a typical meal for the whole household.
Organic and fair trade food products in the kitchen
Shopping cart and shopping list.
Home-made lasagna and salad for dinner.