Lacto-ovo vegetarian family’s starter: melon and apple juice.
Preparing home-made pumpkin ravioli with mushroom sauce with the neighbour.
Organic spelt flour, a great ancestor of modern wheat, displayed with pride.
This electric whisk is a kitchen essential for this household to meet every dessert baking need.
A typical weekend breakfast with pancakes, fruits and berries.
Eating fresh soup every day is a tradition for this household – it’s good for your health and is tasty!
Salad is commonly served at lunch and dinner time.
The labels on the bread and cheese indicate that they are produced in Serbia
Organic healthy food is particularly important for our children.
A typical weekend breakfast– rolls with cheese and ham.
Garden BBQ, with fire grilled sausages and corn on the cob, is a summer tradition with the kids.
Senegalese couscous typically used by the household.
Preparing soup for dinner.
Frying fresh mackerel is a typical summer tradition in Norway!
British free-range eggs found in the household cupboard. No specific knowledge of the British Lion mark.
High quality chicken bought at a Slow Food Market.
Getting dinner ready: mixing noodles in the pot.
Indian food was cooked for dinner at the weekend.
Local pork sausages bought from the farmers’ market.
Pear tree from the garden -growing fruits and vegetables in the home garden is a common practice for many suburban households.
A typical dish for the household - whole baked fish with fresh tomatoes and lemons.
Organic and fair trade food products in the kitchen
A favourite recipe by the household.
Handwritten food recipes - the preservation of culinary heritage.
Gluten-free bean pasta is a typically consumed product for this vegan household. The nutritional content of high-protein and low carb is a key factor, but organic and non-GMO attributes are also important.
Buying unpacked local cheese at the market.
Chickpeas from integrated agriculture bought in the supermarket.
Paying attention to discounts and price reductions when shopping.
Organic and palm-oil free are important attributes for this household.
Cooking a pasta meal with vegetables from the market.
A mother is sharpening her knife before cooking sausages, mashed potatoes and kraut.
Family gathering for breakfast.
A typical healthy snack for the little girls: black cabbage cooked in the microwave.
Typical Serbian farmers’ market.
Vegetable garden, with herbs and flowers.
Reflecting on the chocolate packaging and its authentic dimension: "My appearance, my taste and my weight can vary. Like you I am not perfect, like you I am unique".
Shamallow party – food for sharing and festivity.
A typical lunch for kids: pasta.
Using own compost in the garden - peelings and egg shells.
Keeping some laying hens in the back garden means we can enjoy some wonderful fresh organic eggs.
Living by the coast means the household can visit the local fishmonger for some fresh fish.
The kids are eating dinner: spaghetti, sausages and ketchup is their favourite!
A traditional and fun dinner for the little boy: frankfurter and bacon.
The household is enrolled in ‘Hello Fresh’ – a recipe food box delivery service, to cook quick, easy, healthy and tasty meals, using pre-portioned fresh seasonal ingredients.
Typical lunch or dinner: White meat such as chicken
Seasonal berries for dessert.
Packed lunch boxes ready for kindergarten, with sandwiches, yoghurt, fruit and waffles
Cooking together: aubergines with cheese and home-made pesto sauce, pasta with tomatoes and bacon.
A typical family dinner: pasta, minced beef and organic tomato sauce.
Children cooking pasta.
Eating a mixed salad for dinner with the family.
Buying grated carrots, and other ready-to-eat vegetables, is more convenient and can save time – especially when the mother comes home late from work.
Gluten-free quinoa spaghetti is a typically consumed product for this household.
Purchasing some local and artisan cheeses at the local market.
Vegetables for cooking.
Typical dinner: rice and lentil curry.
Fresh eggs from the backyard chickens and disposing food scraps to feed the chicken - a great example of circular economy.
A typical salad on the dinner table.
Storing home-grown vegetables for later consumption.
School meals weekly planner for the kid.
Fajitas evening with guests.
Vacuum sealing corn to store in the freezer.
Grilling meat while gathering with family and friends is a typical summer tradition.
A typical weekday breakfast.
A typical packed lunch for the adults of the family: sandwiches, salad and carrot sticks.
The table is set for dinner – soup is ready.
A full fridge for the household.
Typical meal with cheese, pastry, ajvar, meat and salad.
Buying stone-ground wheat from an ethical purchasing group (GAS).
Typical shopping at the discount store.
Grocery bags in the car.
Pancake party – cooking with kids and sharing food as part of the family gathering.
This authentic PDO Grana Padano cheese is good value for money!
Recycling food waste.
Cooking egg custard from scratch with vanilla beans.
Lunch at workplace canteen.
Buying organic Demeter potatoes from the farm shop.
Cooking chicken breast in the oven using thermometer.
Fair trade coffee from a small trustworthy association.
Organic rusk with numerous free-from labels: no sugar, no added salt, no palm oil.
Preparing home-made waffles.
Corn cakes labelled free from artificial colors, flavors, preservatives, GMO and cholesterol
Beautiful food in beautiful dishes - food is a culinary art!
Typical breakfast consisting of fresh seasonal fruit salad with linseeds and yoghurt.
Food shopping – dairy products, fruits and vegetables.
Growing vegetables and herbs in home garden - in a rural household.
Recycling biodegradable food waste in the designated green bags.
Washing lettuce picked from the garden.
Using organic fresh ingredients for cooking Indian food.
The weekend breakfast table is set.
Buying vegetables at the farmers’ market.
AMAP (similar to Community Supported Agriculture) vegetable baskets.
Dinner leftovers – pasta and vegetable sauce.
Visiting a local food festival.
Making strawberry jam.
Buying cheese from the farm shop.
A typical weekend breakfast.
Ice cream and toy.
Cacao - organic and fair trade.
Organic cream with four different organic certification schemes!
Preparing traditional family meals: veggie potato and aubergine curry.
Organic red kidney beans found in the household cupboard. The retailer own branding of organic tends to be more visible than actual organic certifications.
Hungarian butter to support domestic producers.
Shopping with vouchers to save money.
Orange juice with superior quality brand.
Quality apples picked from grandparents’ garden.
Lunch box with prepared food
A good kitchen space and proper equipment are essential for cooking.
A modern Internet recipe book for practicality.
Vegetables and chicken - a typical dish in urban areas.
Planning a traditional British Sunday lunch to enjoy with the family: joint of roast beef, Yorkshire pudding and roast potatoes.
Buying smoked mackerel is a typical practice for this household - the Scottish origin flag is what influenced their purchasing decision, despite different types of quality labels on the packaging.
Cooking fresh chard and filet mignon from AMAP (similar to Community Supported Agriculture).
Shopping at the market and reuse of plastic bags.
Shopping cart and shopping list.
Typical weekend lunch: mushroom risotto.
Mom’s famous home-made bread.
Buying organic potatoes in a paper bag - example of responsible consumption.
Home-made lasagna and salad for dinner.
A modern kitchen – in an urban household.
Checkout in discount store.
Snack time for children – yoghurt and juice.
Food storage – tea and spices.
Purchasing big quantities of yogurt in a discount store.
Preparing a family meal.
Fresh, local and organic beverages from the fridge: organic apple juice from a nearby community garden and freshly produced milk delivered to the doorstep by a local farm.
Cooking food for several days – stored in fridge.
Shopping at local market butcher.
Shopping basket with common food products.
Buying Serbian specialities – prosciutto and ’Sljivovica’ plums brandy.
Serbian specialities – Rakija and mushrooms.
Organic imported tea.
Summer breakfast in the garden with family visiting.
Buying organic fruits and vegetables from the farm shop.
British pork sausages with Red Tractor Label purchased at supermarket. The household became more aware of the logo on British food products.
Home-made bread using organic flour.
A typical weekday breakfast - salami and cheese.
Organic spelt pasta from the cupboard.
How to harvest, cure and store onions - the importance of not wasting food.
Ploughman’s lunch with fresh fruit and vegetables, fine quality British cheeses and home-made chutneys.
Typical weekday dinner for the family and their kids: some rice, mackerel, tomatoes and ready-made meatballs with onions.
Food shopping – fruits, vegetables and bread without plastic bags.
Preparing a vegetarian Bolognese for dinner.
PDO Beacon fell traditional Lancashire cheese is a treat for the household and perfect for salad. However, particular attention goes on checking nutrition labels.
Cooking a gratin with home-grown courgettes.
Kitchen equipment - this large casserole is perfect for enjoying dishes with friends and gathering around a 5 kg of meat!
Growing tomatoes in the backyard.
All green waste is used for garden compost.
The kids help preparing breakfast on a Sunday morning: toasted bagels, butter and eggs.
Kitchen cabinet with utensils.
Selecting fresh produce from the local greengrocer.
Recipe book for the Bimby cooking robot, frequently used by the household.
Recycling a baby food glass container with the kid.
Slicing machine for cured meat and salami for home use.
Typical stew with vegetables and meat, commonly served for lunch.
Only the onions are organic, in this case purchased in the absence of other conventional onions.
Checking information about organic products.
Lunch is finished.
Organic beetroot juice for the kids.
Family breakfast – a plate with toast and salami
Typical dinner for the parents: halloumi, cabbage, potatoes and pomegranate sauce.
Making sourdough bread at the weekend has become a family tradition.
Home-made preserves from fresh blackberries and tomatoes picked from own garden.
The principles of permaculture - one of the various articles consulted by the household.
A typical meal for the family: mackerel in tomato sauce with bread.
Home-made fish nuggets are a typical meal for the whole household.
Full fridge after big shopping.
Keeping all food leftovers for a later use.
Typical pastry (projara) served for breakfast or dinner.
No leftovers – with 2 little children it is almost a miracle!
Keeping old bread to feed the two backyard chickens.
Preparing dinner with organic products.
Food shopping by car.
Weekly meal planner for the household.
Storing unused vegetables in the fridge.
Chickens for personal consumption of eggs and meat - in a rural household.
Noticing the Red Tractor (UK’s leading farm and quality assurance scheme) marketing campaign at the supermarket.
Shopping list App used by the household.
Food storage – pasta, cookies and other food packages.
Making summer rolls.
Typical food shopping at the supermarket.
Home-made pizza roll for the family.
The convenience of online grocery shopping has become a typical practice for the household, to save time and reduce food waste.
Foraging for blackberries is an enjoyable way to spend a sunny afternoon with the husband. A delicious treat and perfect for making jam.
View from a street market on holiday in Austria.
Typical breakfast: whole-grain chocolate cake.
The household contemplating whether to buy organic white potatoes at the supermarket. As their look wasn’t convincing they didn’t buy them.
In season fruit shopping at wholesale market.
"A day without soup is a sad day" - Cooking vegetable soup for family lunch.
Lunch avocado salad
Preparing a typical dinner and eating with the family: lemon-oregano chicken with veggies.
Typical Serbian sweets – home-made jam and stewed fruit, prepared in autumn.
Finishing a chicken and rice family dinner.
Making your home-made jam is a fun way to spend some quality time with the kids at the weekend.
Vegetables purchased in reusable paper bags to minimise the environmental impact.
Sesame paste - organic, gluten-free and other labels.
Buying organic food products at the supermarket.
Favourite sauce for the family.
Family shopping list.
Grocery list on the fridge: adding items throughout the week.
Baking bread with organic wholegrain spelt flour and caraway seeds is a family tradition.
Sharing dinner with the Senegalese household – a unique dish with red and white meat, eggs, cereals, vegetables and peanut butter.
Making salad – taste is more important than appearance!
Organic mozzarella on special offer due to expiry date. A perfect purchase to help reduce food waste!
Lasagna for dinner with the family.
English whole milk from the household fridge – various quality logos on the packaging but not so relevant for purchasing decisions.
Shopping big quantities of local dairy products in a farm shop.
Buying halal meat.
Buying organic food at the supermarket.
Breakfast table – cheese, jam, butter and cut up fresh fruit
PGI melon enjoyed by the family.
A great way for recycling glass jars is washing them and reusing them for storing home-made jam, chutney and pickles.