The table is set for dinner – soup is ready.
Shopping with vouchers to save money.
Ice cream and toy.
Grilling meat while gathering with family and friends is a typical summer tradition.
Buying grated carrots, and other ready-to-eat vegetables, is more convenient and can save time – especially when the mother comes home late from work.
No leftovers – with 2 little children it is almost a miracle!
Storing unused vegetables in the fridge.
Typical dinner: rice and lentil curry.
Home-made bread using organic flour.
Grocery bags in the car.
Sharing dinner with the Senegalese household – a unique dish with red and white meat, eggs, cereals, vegetables and peanut butter.
A modern Internet recipe book for practicality.
Making salad – taste is more important than appearance!
Chickens for personal consumption of eggs and meat - in a rural household.
Sesame paste - organic, gluten-free and other labels.
A mother is sharpening her knife before cooking sausages, mashed potatoes and kraut.
Food shopping – dairy products, fruits and vegetables.
Typical stew with vegetables and meat, commonly served for lunch.
Serbian specialities – Rakija and mushrooms.
Organic rusk with numerous free-from labels: no sugar, no added salt, no palm oil.
Shopping list App used by the household.
Cooking a pasta meal with vegetables from the market.
Shamallow party – food for sharing and festivity.
Buying smoked mackerel is a typical practice for this household - the Scottish origin flag is what influenced their purchasing decision, despite different types of quality labels on the packaging.
Selecting fresh produce from the local greengrocer.
Seasonal berries for dessert.
Recipe book for the Bimby cooking robot, frequently used by the household.
Fair trade coffee from a small trustworthy association.
Local pork sausages bought from the farmers’ market.
Vegetable garden, with herbs and flowers.
Cooking together: aubergines with cheese and home-made pesto sauce, pasta with tomatoes and bacon.
High quality chicken bought at a Slow Food Market.
Children cooking pasta.
Fresh, local and organic beverages from the fridge: organic apple juice from a nearby community garden and freshly produced milk delivered to the doorstep by a local farm.
Buying organic food products at the supermarket.
Family shopping list.
British free-range eggs found in the household cupboard. No specific knowledge of the British Lion mark.
Lasagna for dinner with the family.
A typical dish for the household - whole baked fish with fresh tomatoes and lemons.
Buying halal meat.
A favourite recipe by the household.
Keeping all food leftovers for a later use.
A typical weekday breakfast - salami and cheese.
Organic red kidney beans found in the household cupboard. The retailer own branding of organic tends to be more visible than actual organic certifications.
A good kitchen space and proper equipment are essential for cooking.
Pancake party – cooking with kids and sharing food as part of the family gathering.
Getting dinner ready: mixing noodles in the pot.
Living by the coast means the household can visit the local fishmonger for some fresh fish.
Preparing dinner with organic products.
Summer breakfast in the garden with family visiting.
Typical shopping at the discount store.
Preparing soup for dinner.
Cooking a gratin with home-grown courgettes.
Typical dinner for the parents: halloumi, cabbage, potatoes and pomegranate sauce.
A modern kitchen – in an urban household.
Eating a mixed salad for dinner with the family.
A typical weekend breakfast with pancakes, fruits and berries.
Washing lettuce picked from the garden.
Hungarian butter to support domestic producers.
Vegetables and chicken - a typical dish in urban areas.
A full fridge for the household.
British pork sausages with Red Tractor Label purchased at supermarket. The household became more aware of the logo on British food products.
All green waste is used for garden compost.
Lacto-ovo vegetarian family’s starter: melon and apple juice.
Home-made preserves from fresh blackberries and tomatoes picked from own garden.
Orange juice with superior quality brand.
In season fruit shopping at wholesale market.
Buying Serbian specialities – prosciutto and ’Sljivovica’ plums brandy.
Fajitas evening with guests.
Preparing home-made pumpkin ravioli with mushroom sauce with the neighbour.
Cooking fresh chard and filet mignon from AMAP (similar to Community Supported Agriculture).
This authentic PDO Grana Padano cheese is good value for money!
Packed lunch boxes ready for kindergarten, with sandwiches, yoghurt, fruit and waffles
Full fridge after big shopping.
Using organic fresh ingredients for cooking Indian food.
Making strawberry jam.
Purchasing big quantities of yogurt in a discount store.
This electric whisk is a kitchen essential for this household to meet every dessert baking need.
Finishing a chicken and rice family dinner.
Lunch avocado salad
Home-made lasagna and salad for dinner.
Only the onions are organic, in this case purchased in the absence of other conventional onions.
Buying organic potatoes in a paper bag - example of responsible consumption.
Buying vegetables at the farmers’ market.
AMAP (similar to Community Supported Agriculture) vegetable baskets.
Shopping cart and shopping list.
Typical Serbian sweets – home-made jam and stewed fruit, prepared in autumn.
Food shopping – fruits, vegetables and bread without plastic bags.
Purchasing some local and artisan cheeses at the local market.
A typical meal for the family: mackerel in tomato sauce with bread.
How to harvest, cure and store onions - the importance of not wasting food.
A typical weekend breakfast– rolls with cheese and ham.
Growing vegetables and herbs in home garden - in a rural household.
Slicing machine for cured meat and salami for home use.
Family gathering for breakfast.
Visiting a local food festival.
Indian food was cooked for dinner at the weekend.
Senegalese couscous typically used by the household.
The labels on the bread and cheese indicate that they are produced in Serbia
Corn cakes labelled free from artificial colors, flavors, preservatives, GMO and cholesterol
Shopping at the market and reuse of plastic bags.
Handwritten food recipes - the preservation of culinary heritage.
Frying fresh mackerel is a typical summer tradition in Norway!
Storing home-grown vegetables for later consumption.
Typical weekday dinner for the family and their kids: some rice, mackerel, tomatoes and ready-made meatballs with onions.
Eating fresh soup every day is a tradition for this household – it’s good for your health and is tasty!
Beautiful food in beautiful dishes - food is a culinary art!
Gluten-free quinoa spaghetti is a typically consumed product for this household.
Shopping big quantities of local dairy products in a farm shop.
Keeping old bread to feed the two backyard chickens.
Typical food shopping at the supermarket.
Checking information about organic products.
Vegetables for cooking.
Recycling food waste.
Kitchen equipment - this large casserole is perfect for enjoying dishes with friends and gathering around a 5 kg of meat!
Typical meal with cheese, pastry, ajvar, meat and salad.
Checkout in discount store.
Planning a traditional British Sunday lunch to enjoy with the family: joint of roast beef, Yorkshire pudding and roast potatoes.
Noticing the Red Tractor (UK’s leading farm and quality assurance scheme) marketing campaign at the supermarket.
Typical breakfast consisting of fresh seasonal fruit salad with linseeds and yoghurt.
Preparing a family meal.
A traditional and fun dinner for the little boy: frankfurter and bacon.
Preparing a vegetarian Bolognese for dinner.
Cooking chicken breast in the oven using thermometer.
Shopping at local market butcher.
Making your home-made jam is a fun way to spend some quality time with the kids at the weekend.
Food storage – tea and spices.
Buying organic food at the supermarket.
Growing tomatoes in the backyard.
Fresh eggs from the backyard chickens and disposing food scraps to feed the chicken - a great example of circular economy.
Salad is commonly served at lunch and dinner time.
The household contemplating whether to buy organic white potatoes at the supermarket. As their look wasn’t convincing they didn’t buy them.
Cooking egg custard from scratch with vanilla beans.
Cacao - organic and fair trade.
Organic imported tea.
Organic and palm-oil free are important attributes for this household.
Home-made fish nuggets are a typical meal for the whole household.
Buying stone-ground wheat from an ethical purchasing group (GAS).
Typical weekend lunch: mushroom risotto.
The principles of permaculture - one of the various articles consulted by the household.
Organic cream with four different organic certification schemes!
Kitchen cabinet with utensils.
A typical salad on the dinner table.
PDO Beacon fell traditional Lancashire cheese is a treat for the household and perfect for salad. However, particular attention goes on checking nutrition labels.
Buying organic Demeter potatoes from the farm shop.
PGI melon enjoyed by the family.
The weekend breakfast table is set.
Food shopping by car.
The convenience of online grocery shopping has become a typical practice for the household, to save time and reduce food waste.
A typical healthy snack for the little girls: black cabbage cooked in the microwave.
Foraging for blackberries is an enjoyable way to spend a sunny afternoon with the husband. A delicious treat and perfect for making jam.
Baking bread with organic wholegrain spelt flour and caraway seeds is a family tradition.
Making summer rolls.
Home-made pizza roll for the family.
Organic beetroot juice for the kids.
Chickpeas from integrated agriculture bought in the supermarket.
Pear tree from the garden -growing fruits and vegetables in the home garden is a common practice for many suburban households.
Organic mozzarella on special offer due to expiry date. A perfect purchase to help reduce food waste!
Keeping some laying hens in the back garden means we can enjoy some wonderful fresh organic eggs.
Recycling a baby food glass container with the kid.
Breakfast table – cheese, jam, butter and cut up fresh fruit
Mom’s famous home-made bread.
Vegetables purchased in reusable paper bags to minimise the environmental impact.
A typical family dinner: pasta, minced beef and organic tomato sauce.
Family breakfast – a plate with toast and salami
Buying unpacked local cheese at the market.
Recycling biodegradable food waste in the designated green bags.
Cooking food for several days – stored in fridge.
Preparing a typical dinner and eating with the family: lemon-oregano chicken with veggies.
Typical lunch or dinner: White meat such as chicken
Dinner leftovers – pasta and vegetable sauce.
Making sourdough bread at the weekend has become a family tradition.
English whole milk from the household fridge – various quality logos on the packaging but not so relevant for purchasing decisions.
A typical weekday breakfast.
Weekly meal planner for the household.
Paying attention to discounts and price reductions when shopping.
"A day without soup is a sad day" - Cooking vegetable soup for family lunch.
The household is enrolled in ‘Hello Fresh’ – a recipe food box delivery service, to cook quick, easy, healthy and tasty meals, using pre-portioned fresh seasonal ingredients.
Favourite sauce for the family.
Lunch is finished.
Preparing traditional family meals: veggie potato and aubergine curry.
View from a street market on holiday in Austria.
Quality apples picked from grandparents’ garden.
School meals weekly planner for the kid.
A typical weekend breakfast.
A great way for recycling glass jars is washing them and reusing them for storing home-made jam, chutney and pickles.
Typical pastry (projara) served for breakfast or dinner.
Reflecting on the chocolate packaging and its authentic dimension: "My appearance, my taste and my weight can vary. Like you I am not perfect, like you I am unique".
Organic healthy food is particularly important for our children.
A typical lunch for kids: pasta.
Preparing home-made waffles.
A typical packed lunch for the adults of the family: sandwiches, salad and carrot sticks.
Gluten-free bean pasta is a typically consumed product for this vegan household. The nutritional content of high-protein and low carb is a key factor, but organic and non-GMO attributes are also important.
Organic and fair trade food products in the kitchen
Organic spelt pasta from the cupboard.
Shopping basket with common food products.
The kids help preparing breakfast on a Sunday morning: toasted bagels, butter and eggs.
Garden BBQ, with fire grilled sausages and corn on the cob, is a summer tradition with the kids.
The kids are eating dinner: spaghetti, sausages and ketchup is their favourite!
Ploughman’s lunch with fresh fruit and vegetables, fine quality British cheeses and home-made chutneys.
Snack time for children – yoghurt and juice.
Typical Serbian farmers’ market.
Using own compost in the garden - peelings and egg shells.
Lunch box with prepared food
Organic spelt flour, a great ancestor of modern wheat, displayed with pride.
Food storage – pasta, cookies and other food packages.
Lunch at workplace canteen.
Typical breakfast: whole-grain chocolate cake.
Grocery list on the fridge: adding items throughout the week.
Buying organic fruits and vegetables from the farm shop.
Vacuum sealing corn to store in the freezer.
Buying cheese from the farm shop.