Typical Serbian farmers’ market.
Typical Serbian sweets – home-made jam and stewed fruit, prepared in autumn.
Serbian specialities – Rakija and mushrooms.
Halal sausage.
All green waste is used for garden compost.
Shopping at the market and reuse of plastic bags.
Recycling biodegradable food waste in the designated green bags.
Vegetables for cooking.
Typical weekend lunch: mushroom risotto.
Frying fresh mackerel is a typical summer tradition in Norway!
Organic wine.
High quality chicken bought at a Slow Food Market.
Breakfast table – cheese, jam, butter and cut up fresh fruit
Vegetables purchased in reusable paper bags to minimise the environmental impact.
Only the onions are organic, in this case purchased in the absence of other conventional onions.
Buying cheese from the farm shop.
Preparing a vegetarian Bolognese for dinner.
Typical stew with vegetables and meat, commonly served for lunch.
Growing tomatoes in the backyard.
Typical food shopping at the supermarket.
Cooking fresh chard and filet mignon from AMAP (similar to Community Supported Agriculture).
Typical breakfast consisting of fresh seasonal fruit salad with linseeds and yoghurt.
Beautiful food in beautiful dishes - food is a culinary art!
A typical weekend breakfast with pancakes, fruits and berries.
Living by the coast means the household can visit the local fishmonger for some fresh fish.
Lunch box with prepared food
Planning a traditional British Sunday lunch to enjoy with the family: joint of roast beef, Yorkshire pudding and roast potatoes.
PDO Beacon fell traditional Lancashire cheese is a treat for the household and perfect for salad. However, particular attention goes on checking nutrition labels.
Coffee maker.
Ploughman’s lunch with fresh fruit and vegetables, fine quality British cheeses and home-made chutneys.
Buying organic fruits and vegetables from the farm shop.
A typical weekday breakfast.
School meals weekly planner for the kid.
Making strawberry jam.
Organic mozzarella on special offer due to expiry date. A perfect purchase to help reduce food waste!
Cooking a pasta meal with vegetables from the market.
Keeping all food leftovers for a later use.
Foraging for blackberries is an enjoyable way to spend a sunny afternoon with the husband. A delicious treat and perfect for making jam.
No leftovers – with 2 little children it is almost a miracle!
Eating fresh soup every day is a tradition for this household – it’s good for your health and is tasty!
Lunch is finished.
Vacuum sealing corn to store in the freezer.
Purchasing big quantities of yogurt in a discount store.
The principles of permaculture - one of the various articles consulted by the household.
Storing unused vegetables in the fridge.
A typical weekday breakfast - salami and cheese.
The weekend breakfast table is set.
View from a street market on holiday in Austria.
Summer breakfast in the garden with family visiting.
A typical family dinner: pasta, minced beef and organic tomato sauce.
The table is set for dinner – soup is ready.
A mother is sharpening her knife before cooking sausages, mashed potatoes and kraut.
Sesame paste - organic, gluten-free and other labels.
Organic food.
Kitchen equipment - this large casserole is perfect for enjoying dishes with friends and gathering around a 5 kg of meat!
Buying Serbian specialities – prosciutto and ’Sljivovica’ plums brandy.
Seasonal berries for dessert.
Shopping cart and shopping list.
Full fridge after big shopping.
Checkout in discount store.
Checking information about organic products.
A traditional and fun dinner for the little boy: frankfurter and bacon.
Cooking egg custard from scratch with vanilla beans.
Preparing soup for dinner.
English whole milk from the household fridge – various quality logos on the packaging but not so relevant for purchasing decisions.
Dinner leftovers – pasta and vegetable sauce.
Washing lettuce picked from the garden.
Orange juice with superior quality brand.
AMAP (similar to Community Supported Agriculture) vegetable baskets.
A favourite recipe by the household.
The labels on the bread and cheese indicate that they are produced in Serbia
Preparing dinner with organic products.
Organic and palm-oil free are important attributes for this household.
Hungarian butter to support domestic producers.
Pear tree from the garden -growing fruits and vegetables in the home garden is a common practice for many suburban households.
Visiting a local food festival.
Shopping at local market butcher.
A great way for recycling glass jars is washing them and reusing them for storing home-made jam, chutney and pickles.
Buying grated carrots, and other ready-to-eat vegetables, is more convenient and can save time – especially when the mother comes home late from work.
Making salad – taste is more important than appearance!
British pork sausages with Red Tractor Label purchased at supermarket. The household became more aware of the logo on British food products.
Vegetables and chicken - a typical dish in urban areas.
A typical lunch for kids: pasta.
Food shopping.
Grocery list on the fridge: adding items throughout the week.
PGI melon enjoyed by the family.
Sharing dinner with the Senegalese household – a unique dish with red and white meat, eggs, cereals, vegetables and peanut butter.
Preparing home-made waffles.
Shopping list App used by the household.
Typical dinner for the parents: halloumi, cabbage, potatoes and pomegranate sauce.
Keeping some laying hens in the back garden means we can enjoy some wonderful fresh organic eggs.
Gluten-free bean pasta is a typically consumed product for this vegan household. The nutritional content of high-protein and low carb is a key factor, but organic and non-GMO attributes are also important.
Senegalese couscous typically used by the household.
Pancake party – cooking with kids and sharing food as part of the family gathering.
Food shopping – dairy products, fruits and vegetables.
Lasagna for dinner with the family.
Fresh, local and organic beverages from the fridge: organic apple juice from a nearby community garden and freshly produced milk delivered to the doorstep by a local farm.
Chickens for personal consumption of eggs and meat - in a rural household.
Shopping with vouchers to save money.
A typical dish for the household - whole baked fish with fresh tomatoes and lemons.
Home-made fish nuggets are a typical meal for the whole household.
Buying smoked mackerel is a typical practice for this household - the Scottish origin flag is what influenced their purchasing decision, despite different types of quality labels on the packaging.
Growing vegetables and herbs in home garden - in a rural household.
"A day without soup is a sad day" - Cooking vegetable soup for family lunch.
Cacao - organic and fair trade.
Typical meal with cheese, pastry, ajvar, meat and salad.
Lunch at workplace canteen.
Children cooking pasta.
A typical healthy snack for the little girls: black cabbage cooked in the microwave.
Keeping old bread to feed the two backyard chickens.
Local pork sausages bought from the farmers’ market.
A good kitchen space and proper equipment are essential for cooking.
How to harvest, cure and store onions - the importance of not wasting food.
Cooking food for several days – stored in fridge.
Salad is commonly served at lunch and dinner time.
A typical salad on the dinner table.
Organic food.
Storing home-grown vegetables for later consumption.
Shopping big quantities of local dairy products in a farm shop.
This electric whisk is a kitchen essential for this household to meet every dessert baking need.
Buying organic Demeter potatoes from the farm shop.
Buying organic food products at the supermarket.
Preparing a typical dinner and eating with the family: lemon-oregano chicken with veggies.
Typical breakfast: whole-grain chocolate cake.
Snack time for children – yoghurt and juice.
Mom’s famous home-made bread.
A typical meal for the family: mackerel in tomato sauce with bread.
Fresh eggs from the backyard chickens and disposing food scraps to feed the chicken - a great example of circular economy.
Garden BBQ, with fire grilled sausages and corn on the cob, is a summer tradition with the kids.
Organic spelt flour, a great ancestor of modern wheat, displayed with pride.
Packed lunch boxes ready for kindergarten, with sandwiches, yoghurt, fruit and waffles
Organic imported tea.
Noticing the Red Tractor (UK’s leading farm and quality assurance scheme) marketing campaign at the supermarket.
Food shopping by car.
Lunch avocado salad
Home-made pizza roll for the family.
Food storage – pasta, cookies and other food packages.
Slicing machine for cured meat and salami for home use.
Family fridge.
Kitchen cabinet with utensils.
Organic food.
The kids help preparing breakfast on a Sunday morning: toasted bagels, butter and eggs.
Preparing home-made pumpkin ravioli with mushroom sauce with the neighbour.
Typical weekday dinner for the family and their kids: some rice, mackerel, tomatoes and ready-made meatballs with onions.
Making summer rolls.
Weekly meal planner for the household.
Chickpeas from integrated agriculture bought in the supermarket.
Grocery bags in the car.
Vegetable garden, with herbs and flowers.
Quality apples picked from grandparents’ garden.
This authentic PDO Grana Padano cheese is good value for money!
Handwritten food recipes - the preservation of culinary heritage.
Shamallow party – food for sharing and festivity.
Lacto-ovo vegetarian family’s starter: melon and apple juice.
Typical lunch or dinner: White meat such as chicken
Grilling meat while gathering with family and friends is a typical summer tradition.
A modern Internet recipe book for practicality.
Ice cream and toy.
Home-made lasagna and salad for dinner.
Preparing traditional family meals: veggie potato and aubergine curry.
Organic and fair trade food products in the kitchen
Paying attention to discounts and price reductions when shopping.
The convenience of online grocery shopping has become a typical practice for the household, to save time and reduce food waste.
A typical packed lunch for the adults of the family: sandwiches, salad and carrot sticks.
Making sourdough bread at the weekend has become a family tradition.
Reflecting on the chocolate packaging and its authentic dimension: "My appearance, my taste and my weight can vary. Like you I am not perfect, like you I am unique".
Organic rusk with numerous free-from labels: no sugar, no added salt, no palm oil.
Cooking together: aubergines with cheese and home-made pesto sauce, pasta with tomatoes and bacon.
The household is enrolled in ‘Hello Fresh’ – a recipe food box delivery service, to cook quick, easy, healthy and tasty meals, using pre-portioned fresh seasonal ingredients.
Eating a mixed salad for dinner with the family.
The household contemplating whether to buy organic white potatoes at the supermarket. As their look wasn’t convincing they didn’t buy them.
Cooking pot.
Finishing a chicken and rice family dinner.
Making your home-made jam is a fun way to spend some quality time with the kids at the weekend.
Home-made bread using organic flour.
Selecting fresh produce from the local greengrocer.
Recycling a baby food glass container with the kid.
Buying stone-ground wheat from an ethical purchasing group (GAS).
Serbian tea.
The kids are eating dinner: spaghetti, sausages and ketchup is their favourite!
Family gathering for breakfast.
A full fridge for the household.
Getting dinner ready: mixing noodles in the pot.
Fair trade coffee from a small trustworthy association.
Organic cream with four different organic certification schemes!
Organic healthy food is particularly important for our children.
In season fruit shopping at wholesale market.
Cooking a gratin with home-grown courgettes.
Buying organic food at the supermarket.
Shopping basket with common food products.
Baking bread with organic wholegrain spelt flour and caraway seeds is a family tradition.
Buying halal meat.
Gluten-free quinoa spaghetti is a typically consumed product for this household.
Indian food was cooked for dinner at the weekend.
Favourite sauce for the family.
Family shopping list.
Buying vegetables at the farmers’ market.
Using organic fresh ingredients for cooking Indian food.
Food shopping – fruits, vegetables and bread without plastic bags.
Buying unpacked local cheese at the market.
Family breakfast – a plate with toast and salami
Food storage – tea and spices.
Typical shopping at the discount store.
Purchasing some local and artisan cheeses at the local market.
Cooking chicken breast in the oven using thermometer.
A modern kitchen – in an urban household.
Typical pastry (projara) served for breakfast or dinner.
Using own compost in the garden - peelings and egg shells.
Recipe book for the Bimby cooking robot, frequently used by the household.
British free-range eggs found in the household cupboard. No specific knowledge of the British Lion mark.
Recycling food waste.
A typical weekend breakfast.
Organic beetroot juice for the kids.
Organic spelt pasta from the cupboard.
Typical dinner: rice and lentil curry.
Home-made preserves from fresh blackberries and tomatoes picked from own garden.
Fajitas evening with guests.
Corn cakes labelled free from artificial colors, flavors, preservatives, GMO and cholesterol
Buying organic potatoes in a paper bag - example of responsible consumption.
Organic red kidney beans found in the household cupboard. The retailer own branding of organic tends to be more visible than actual organic certifications.
Preparing a family meal.
A typical weekend breakfast– rolls with cheese and ham.