A qualitative study conducted within the framework of the H2020 project Strength2Food, under the coordination of Virginie Amilien and Gun Roos from Consumption Research Norway at OsloMet, adds to the understanding of European consumers’ food practices concerning food quality schemes (FQS) and sustainable food chains.

This study is part of a deeper analysis aimed at providing a thorough understanding regarding consumers’ knowledge, perception, confidence and valuation of EU/national/regional food quality labels and sustainable food chains as well as their food practices and purchasing behaviour with respect to products promoted by those schemes, across different consumer groups, food cultures and geographical settings.