Dr. Viet Van Hoang is a lecturer at the School of Economics, University of Economics Ho Chi Minh. He completed his Diploma in Agricultural Economics, Masters in Business and Marketing Management, and PhD in Agribusiness and Agricultural Economics. As part of Strength2Food, Viet is currently working on assessing the economic, social and environmental impacts of two Vietnamese geographical indications – Phu Quoc fish sauce PDO and Buon Ma Thuot coffee PGI. The analysis reveals that these geographical indications are having a positive but modest effect on food value chains. Viet is looking at how to increase the beneficial impacts through both supply chain actions and consumer campaigns. Outside of Strength2Food, Viet has been working on research projects related to agricultural value chains, food consumer behavior, agricultural competitiveness, cooperative economics, contract farming, international economics, and benchmarking. He also provided training for agricultural cooperatives on operations and management.