Marina Tomić Maksan is a postdoctoral researcher at the Department of Agricultural Marketing, University of Zagreb Faculty of Agriculture. As part of Strength2Food, Marina is currently working on assessing the economic, social and environmental impacts of two Croatian geographical indications – (Olive oil and Dalmatian prosciutto). Marina’s academic background is in food consumer behaviour and she completed her PhD in Agricultural Economics in 2016. Marina writes a blog called Riblja priča and is passionate about promoting seafood consumption. Despite bordering the Adriatic Sea, Croatians consume, on average, relatively little fish and through recipes, cooking tips and facual information, Marina seeks to change that.